The dominoes continue to fall as more and more platforms race toward opening up new monetization models for creators while carving up premium video content on the Web.
The latest? YouTube announced it’s going to start offering an ad-free subscription service where fans can pay for content monthly.
In the announcement, YouTube stated:
“We’re excited to build on this momentum by taking another big step in favor of choice: offering fans an ads-free version of YouTube for a monthly fee. By creating a new paid offering, we’ll generate a new source of revenue that will supplement your fast growing advertising revenue.”
YouTube made a smart move and everyone really wins here. The rising tide lifts all ships, and this is another win for both consumers and creators alike. We’ve already seen HBO announce its OTT service, and news from Vessel and Apple’s TV ambitions have thrown gasoline on the fire of premium video content.