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Announcing new Delmondo Pricing Tiers, and VISI Free at F8

Delmondo VISI, now with new pricing 

We’re excited today to launch a new set of pricing tiers for Delmondo’s Social Video Analytics suite, VISI.

Since our launch, we have been hyper-focused on providing only enterprise-level analytics to the world’s largest brands and media publishers.

Starting today, we’re opening up social video and live analytics for any brand or publisher with easy to understand pricing models starting as low as $500/month for unlimited users and exports for one authenticated Facebook Page, bringing access to real-time Facebook Video, Facebook Live and Instagram Video analytics to the entire industry.

We’re also opening up a free tier for celebrities, creators, influencers and public figures called VISI Free, where we will directly be helping to bridge the gap between Facebook and creators who want to monetize with sponsored video and sponsored live (see below).

Enterprise clients will be receiving access to cross-platform video analytics on Facebook, Instagram, YouTube, Twitter, and more, plus a slew of new features we are launching each week for the next six weeks…including competitive video leaderboards and benchmarking, custom reports, audience segmentation data for video, and enterprise-wide video tagging. Stay tuned 🙂

We are the only source for authenticated data across all social video platforms…our competitors, primarily Tubular Labs and Nielsen, rely on scraping public view counts, or use a small sample viewer size as a proxy. Delmondo receives 100% user-authenticated views on Facebook (and social) video. This is the future. The future is authenticated data.

If you’re at Facebook’s F8 conference today, the official Facebook Media Solutions team is demoing our analytics in the demo lounge.

Stop by and see us, or sign up for your free 2-week trial now: sign up for a demo.

Delmondo VISI, now free for celebrities, influencers and creators

We’re excited today to launch a free version of Delmondo’s Social Video Analytics suite, VISI to any celebrity, influencer, creator, musician, or public figure.With the the opening up of Facebook’s branded content program, we’ve worked with Facebook to develop a complete software solution that helps Official Facebook Branded Content Partners measure and monetize their videos and Facebook Live broadcasts.

Claim your free account now and receive Facebook Video, Facebook Live, and Instagram Analytics for one authenticated page.

Not only will you get access to our analytics platform for free, we’ll also help you develop a rate card measuring the value of your Facebook video and live content with our free monetization report.

You’ll also join our exclusive branded content partner list and we’ll introduce you to other Facebook advertisers who are looking to pay for branded content from official Facebook Branded content partners.

Creators, celebs and influencers…sign up for your free account here.

If you work at a talent agency or manage a large number of celebrities, influencers or public figures, email me directly (nick@delmondo.com) for options to claim your talent accounts instantly.

 

Marriott Rewards and Delmondo Produce the First Original Branded Snapchat Series

After six long months of casting, creative testing, storyboard development, approvals from Snap and production, we’re excited to announce the launch of “Six Days, Seven Nights” a Snapchat Series by Marriott Rewards, co-produced Delmondo and imre. This is one of the most ambitious projects that the Delmondo Studios team has taken on, starting work with Marriott Rewards in the Summer of 2016 with initial concepting.

“There are a million reasons to travel and thousands of great places to visit, and we have incredible properties in just about any destination our guests want to go,” says Amanda Moore, Senior Director, Social & Digital Marketing, Loyalty. “Six Days, Seven Nights introduces the Snapchat audience to the places, properties, people and program benefits that fuel our member’s experiences while traveling the world.”

Read more

Beyond Revenue: The Benefits of Sponsored Facebook Live Streams for Publishers

When Facebook introduced live video a year ago we knew that TV-like branded content was sure to follow. In the subsequent months, Facebook opened up the branded content API and analytics to companies like Delmondo, enabling publishers to monetize these highly captive audiences unlike ever before.

Brand sponsorship or co-creation of live programming isn’t exactly new—advertisers have been funding content for years—but we believe that sponsored Facebook live streams offer marketers and media companies a unique opportunity to come together and create engaging video content that can serve many purposes.

For advertisers, partnering with a publisher to create a Facebook Live stream offers a lot of very clear benefits they couldn’t get by simply running a Facebook Live stream on their own account:

  1. The brand becomes the star of highly custom co-created live content, with the co-sign of a trusted media brand the audience actually wants to hear from.
  2. Thanks to the branded video tag, the sponsoring brand is not only able to reach a desirable, niche consumer in an engaging live stream, but they can also use the data from the video and publishing partner to amplify that content to an even more targeted audiences during and after the broadcast.
  3. Sponsoring brands can glean highly specific and detailed publisher audience data around live viewers and replay viewers, providing invaluable insights insights for future marketing on Facebook.

While brands are generally excited to partner with media companies on co-branded live streams, many publishers still struggle to internally price, package and otherwise make sense of selling Live Video, and to turn around and sell that value to their advertisers.

Fortunately, I have faith. We are starting to see many publishers discover the benefits—beyond simply increased revenue opportunities—that can come from making a greater effort to sell branded live video. Read more

How Major Sports Leagues are using Facebook Live

Facebook Live presents major sports leagues with a unique opportunity to broadcast events to digital audiences and create fan experiences that come from the leagues directly, and not through any media partner.

Having seen some great use of live over the past few months, we decided to pull together some of our favorite examples of sports leagues making the most of the platform: Read more

Delmondo CEO Nick Cicero Live on Cheddar talking Snapchat’s IPO from the NYSE

 

Our CEO Nick Cicero was live on Cheddar from the New York Stock Exchange talking about our content studio, video analytics software and the trends we’re seeing on Snap. See a clip here and subscribe to their updates to follow continuing coverage.

Delmondo to Produce a Snapchat Show for The Grammy Awards

The Recording Academy and Delmondo today announce a new original short-form series leading up to the 57th Grammy Awards. “Pop Before the Drop” is a musical pop quiz-style gameshow hosted by popular teen digital personality Jack Baran airing on The Recording Academy’s Snapchat channel starting on Saturday January 21st, with new episodes weekly leading up to the 57th Grammy Awards, airing February 12th on CBS.

In the four episode series produced by Delmondo, Baran hits the streets to test the knowledge of music fans on past Grammys winners across a variety of categories, listing as many as they can in 10 seconds before the Snap expires. Read more

How do I get started live broadcasting?

This is a guest post from Tyler Hayes, Sr. Communications Manager for Cheetah Mobile, creators of the live broadcasting network Live.me.

We get questions all the time asking what are the things to know about live broadcasting. It’s a different behavior from just pointing a mobile device at an event happening and assuming people will be content just passively watching — like TV.

Based on what we’ve seen with Live.me and live broadcasting in general throughout 2016, here are some tips, tricks, and overall best practices.

Read more

How to Crush It on Facebook Live

This is a guest post by Ariel Viera. Make sure to check out his streams every day on: https://www.facebook.com/UrbanistLive/

First, let’s be clear. Live streaming isn’t a fad, it’s the future. It’s like going to back to the 1950’s and saying that the television is a fad and the radio will reign supreme forever. People are spending more time than ever before on Facebook, Snapchat, Instagram, and other online platforms. The television will continue to exist — just like radio continued to be relevant until podcasting came along — but it just won’t be the top media source anymore. This is where Facebook Live comes along.

We don’t know which live streaming service will reign on top — currently it’s a battle between Facebook, YouNow, Twitch, Instagram, and Periscope — but one will come out in top and will rake in billions more in ad revenue than the television. However, from what I’ve seen the past few months in the media landscape and growing my own Facebook Live dedicated page Urbanist, I think Facebook Live is going to come out on top and here’s why. Read more

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