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Delmondo launches audience-based measurement tools for social video

The company also announces new leadership from Discovery, MTV and Undertone to capitalize on the rapidly growing digital video advertising market

NEW YORK, May 23, 2017 — Delmondo, the leading cross-platform social video analytics software company and an official Facebook Media Solutions Partner, today announced the release of new platform features to help publishers and advertisers better measure and target their videos across all social platforms and devices.

With the growth of brands, publishers and media companies distributing videos at scale and across a number of accounts, standard measurement metrics such as views provide only a limited picture of video performance. Delmondo’s new suite of solutions provides measurement and analytics in new ways, giving customers a full view into their digital video investments.

The new suite includes audience and video tags, used by customers to create pre-defined video content and audience segments surfacing aggregate insights for future targeting, media buying or creative development. New robust campaign reporting capabilities and report templates give customers the ability to build automated reports that support cross-portfolio viewership, identify most engaged audiences and measure investment in branded content. Read more

4 Emerging Trends in Facebook Live Video Viewership Behavior

Facebook Live has enjoyed mass adoption, a huge evolution in production quality and a spike in streaming frequency since the feature rolled out to brands and Chewbacca moms alike last year. We know Facebook Live is an important vehicle for increasing brands’ post reach, but as more and more brands turn the corner from trial and exploration to establishing steady programming and consistent viewership, we’ve been preparing to help them win the next big Facebook Live race: monetization.

In October, Delmondo rolled out our Facebook Live analytics offering to help monetize live and since then, we’ve analyzed the viewership trends of thousands of streams with a focus on concurrent viewers. Similar to TV revenue models, we expect that the first winners of Facebook Live monetization will be able to show advertisers that they are not only successful in bringing an audience in, but that they can sustain the audience’s interest throughout the stream. Further, they’ll be able to predict viewership peaks and price ads during these segments accordingly.

Live streams have taken us to the front row of protests, helped us figure out how many rubber bands it takes to make a watermelon explode and forever altered our collective video library of Things Melting. To date, success of these widely varied efforts has been scored by view counts, but view counts alone tell a very limited story that can often be paired directly with the built-in reach of a brands’ publishing network rather than the stream’s content.

Below are four key trends we’ve identified while viewing Facebook Live streams through a concurrent viewer lens, a lens we expect to become more and more important as brands race to monetize their Facebook Live efforts. Read more

Chuck Norris Challenges Influencers on Facebook Live

In all of recorded history, three facts remain certain:

  • Chuck Norris can drink an entire gallon of milk in forty-seven seconds.
  • Chuck Norris can kill two stones with one bird.
  • Chuck Norris can divide by zero.

In coordination with Flare Games, Chuck Norris is launching his first mobile game, Non-Stop Chuck, and is working with top influencers David Dobrik, Ross Smith (and his Grandma) to partner with for the release and to raise awareness and money for his charity Kickstart Kids.

Influencers are being flown out to Chuck’s private ranch in Texas for a one day shoot today where they will be tasked with creating and participating in a series of videos. Upon arrival the influencers will be put through “Chuck’s Boot Camp” where Chuck will personally test their Physical strength, Mental toughness and, most importantly, how much Heart they have. The heart portion is where the Facebook Live Stream kicks in.

Using Telescope’s Live Studio product, and the recently released Facebook Donate button Influencers will participate in a Facebook live stream with Chuck Norris where they’ll play the new game and answer questions from fans while trying to raise money for Kickstart Kids.

The stream is produced by Delmondo and will live on Chuck’s page.

Read more

Marriott Rewards and Delmondo Produce the First Original Branded Snapchat Series

After six long months of casting, creative testing, storyboard development, approvals from Snap and production, we’re excited to announce the launch of “Six Days, Seven Nights” a Snapchat Series by Marriott Rewards, co-produced Delmondo and imre. This is one of the most ambitious projects that the Delmondo Studios team has taken on, starting work with Marriott Rewards in the Summer of 2016 with initial concepting.

“There are a million reasons to travel and thousands of great places to visit, and we have incredible properties in just about any destination our guests want to go,” says Amanda Moore, Senior Director, Social & Digital Marketing, Loyalty. “Six Days, Seven Nights introduces the Snapchat audience to the places, properties, people and program benefits that fuel our member’s experiences while traveling the world.”

Read more

Announcing new Delmondo Pricing Tiers, and VISI Free at F8

We’re excited today to launch a new set of pricing tiers for Delmondo’s Social Video Analytics suite, VISI.

Since our launch, we have been hyper-focused on providing only enterprise-level analytics to the world’s largest brands and media publishers.

Starting today, we’re opening up social video and live analytics for any brand or publisher with easy to understand pricing models starting as low as $500/month for unlimited users and exports for one authenticated Facebook Page, bringing access to real-time Facebook Video, Facebook Live and Instagram Video analytics to the entire industry.

We’re also opening up a free tier for celebrities, creators, influencers and public figures called VISI Free, where we will directly be helping to bridge the gap between Facebook and creators who want to monetize with sponsored video and sponsored live (see below).

Enterprise clients will be receiving access to cross-platform video analytics on Facebook, Instagram, YouTube, Twitter, and more, plus a slew of new features we are launching each week for the next six weeks…including competitive video leaderboards and benchmarking, custom reports, audience segmentation data for video, and enterprise-wide video tagging. Stay tuned 🙂

We are the only source for authenticated data across all social video platforms…our competitors, primarily Tubular Labs and Nielsen, rely on scraping public view counts, or use a small sample viewer size as a proxy. Delmondo receives 100% user-authenticated views on Facebook (and social) video. This is the future. The future is authenticated data.

If you’re at Facebook’s F8 conference today, the official Facebook Media Solutions team is demoing our analytics in the demo lounge. Read more

5 Mobile Livestreaming Setups to Improve Your Video Marketing

Live-streaming has become an unprecedented force in today’s social media landscape. From providing personal access to the consumer, to being the center of controversy, it’s hard to ignore the feature that has become one of the most popular forms of video consumption today. In fact, Facebook Live videos are watched 3x longer than regular videos, drawing more engagement in a spur of a moment.

Read more

Beyond Revenue: The Benefits of Sponsored Facebook Live Streams for Publishers

When Facebook introduced live video a year ago we knew that TV-like branded content was sure to follow. In the subsequent months, Facebook opened up the branded content API and analytics to companies like Delmondo, enabling publishers to monetize these highly captive audiences unlike ever before.

Brand sponsorship or co-creation of live programming isn’t exactly new—advertisers have been funding content for years—but we believe that sponsored Facebook live streams offer marketers and media companies a unique opportunity to come together and create engaging video content that can serve many purposes.

For advertisers, partnering with a publisher to create a Facebook Live stream offers a lot of very clear benefits they couldn’t get by simply running a Facebook Live stream on their own account:

  1. The brand becomes the star of highly custom co-created live content, with the co-sign of a trusted media brand the audience actually wants to hear from.
  2. Thanks to the branded video tag, the sponsoring brand is not only able to reach a desirable, niche consumer in an engaging live stream, but they can also use the data from the video and publishing partner to amplify that content to an even more targeted audiences during and after the broadcast.
  3. Sponsoring brands can glean highly specific and detailed publisher audience data around live viewers and replay viewers, providing invaluable insights insights for future marketing on Facebook.

While brands are generally excited to partner with media companies on co-branded live streams, many publishers still struggle to internally price, package and otherwise make sense of selling Live Video, and to turn around and sell that value to their advertisers.

Fortunately, I have faith. We are starting to see many publishers discover the benefits—beyond simply increased revenue opportunities—that can come from making a greater effort to sell branded live video. Read more

How Major Sports Leagues are using Facebook Live

Facebook Live presents major sports leagues with a unique opportunity to broadcast events to digital audiences and create fan experiences that come from the leagues directly, and not through any media partner.

Having seen some great use of live over the past few months, we decided to pull together some of our favorite examples of sports leagues making the most of the platform: Read more

Delmondo CEO Nick Cicero Live on Cheddar talking Snapchat’s IPO from the NYSE

 

Our CEO Nick Cicero was live on Cheddar from the New York Stock Exchange talking about our content studio, video analytics software and the trends we’re seeing on Snap. See a clip here and subscribe to their updates to follow continuing coverage.

Delmondo to Produce a Snapchat Show for The Grammy Awards

The Recording Academy and Delmondo today announce a new original short-form series leading up to the 57th Grammy Awards. “Pop Before the Drop” is a musical pop quiz-style gameshow hosted by popular teen digital personality Jack Baran airing on The Recording Academy’s Snapchat channel starting on Saturday January 21st, with new episodes weekly leading up to the 57th Grammy Awards, airing February 12th on CBS.

In the four episode series produced by Delmondo, Baran hits the streets to test the knowledge of music fans on past Grammys winners across a variety of categories, listing as many as they can in 10 seconds before the Snap expires. Read more

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