10 Examples of Sponsored Snapchat Lenses

Snapchat debuted Lenses in September 2015 as a set of filters that would respond to a user’s facial movements, adding sounds and interactive motion effects to video selfies. Since then, it has been reported that as many as 30 million snaps each day are decorated with lenses. Many of these include sponsored lenses, which are one of the most premium types of ads available from Snapchat, enabling advertisers to build branded experiences they can share with their friends.

To date, Snapchat has run more than 100 sponsored lenses, with lots of brands buying them up, and it seems like every day we’re being asked by clients for great examples of sponsored filters. So today we have created a list of the top 10 sponsored lenses to date.

Now it’s no secret that Snapchat advertising analytics are a secret as closely guarded as the Holy Grail but it is possible to find examples online. We used all the examples we could find in the form of case studies or PR articles for our analysis.

So with public statistics, press articles and our own personal opinions mashed up into a magical (and not-so scientific) formula, we now present THE TOP TEN BEST SNAPCHAT SPONSORED LENSES OF ALL TIME! Read more

7 Tips For Live Event Success on Snapchat

Let’s be real. If you’re running a brand account on Snapchat, creating good content is hard. There’s a lot at stake, as I’ve written about before. However, some Snapchat content is set up easier to create than others, one example being live event coverage.

Snapchat was made for live events. The ability for a person to gather behind the scenes footage in real time or share the atmosphere of an event to people who aren’t there gives their community a level of access that makes them feel rewarded.

I’ve been lucky enough to Snap several live events for brands and have found that there are a few tips and tricks that will help make your content so much better: Read more

Snapchat On-Demand Geofilters – How Brands Can Use Them

Snapchat announced the launch of On-Demand Geofilters, enabling anyone to login and create their own short-term filter around the country.

First, the basics. What is a geofilter? Here’s how Snapchat defines it: Read more

Do Native Snapchat Stars Really Exist?

by Cyrene Q

A recent article from Recode.net makes a bold claim that “one place you won’t discover any native stars: Snapchat…there are no Snapchat stars.

As a founder of The11theSecond.com, a website dedicated to recognizing people who do amazing things on Snapchat, I’d have to disagree. Read more

I Want My Snapchat TV

Viacom and Snapchat have entered into a multiyear agreement that allows the media company to sell advertising on Snapchat’s behalf, according to the Wall St. Journal. In a major media industry announcement, Viacom will have exclusive third-party rights to directly sell advertising surrounding Snapchat’s owned and operated content, Comedy Central will expand their Discover channel internationally, and MTV will finally get its own channel here in the US.  Read more

Why Marketers Plan to Increase Ad Spending on Snapchat

This year is Snapchat’s year, and with the platform growing in popularity with people of all ages, brands are finally starting to publicly acknowledge the massive audiences and are ready to spend the money to reach them.

All this attention means that the dollars are starting to come in. Recent reports peg Snapchat’s 2015 earnings at somewhere between $50M-$100M, but despite Snapchat’s ad sales push last year, many marketers are still hesitant to spend more money on this platform.

But the attitudes are changing for sure, a recent Cowen and Company study reported by eMarketer polled US senior ad buyers and asked them where they plan to begin advertising in 2016; respondents picked social media sites where they did not advertise in 2015.
Read more

How To Be A Snapchat Influencer As Told By Snapchat Influencers

Shaun Ayala here, I’ve been getting a lot of questions from many of my friends on Snapchat asking, “How do I become an influencer on Snapchat?” I was excited to write about this particular topic because I’ve learned and discovered a lot of tips and strategies that have worked for me.

Instead of hearing it all from me though, I thought it would be fun for you to also hear from some of my peers who have made an impact on Snapchat to millions and millions combined. These are the influencers and upcoming stars who’ve paved the way for content creators like myself, to learn, study and implement what I love to do on a platform such as Snapchat.

I’ve asked 16 of my peers “What is ONE tip you would give someone who is trying to become a Snapchat influencer?”. Here are their responses. (Pay attention, you might see a trend. ;)) Read more

The Importance of Quality Content on Snapchat

For a minute pretend it’s 1970. Richard Nixon is president, the Beatles have just broken up, Apollo 13 splashed down safely in the ocean and television is all the rage.  If you didn’t like what was on TV, or an advertisement came on that didn’t apply to you, there was a good chance you just sat through it instead of getting up, walking to the TV and changing the channel.

This is not the world we live in today. Today we have more choices of entertainment than ever before.

And when we have more choice, we have shorter attention spans because we know there’s always another option.

With that in mind, time is the most important asset we have.

Bad content and bad advertising steals that time. Read more

How To Use Snapchat Takeovers To Grow Your Audience

Imagine giving up control of your audience and your reputation to another person. Sharing your password with another person, and letting them take control of your account? Could you do it? Does the thought of that make you cringe?

It’s happening all the time on Snapchat right now. It’s called a takeover, and it is quickly becoming a standard practice for influencers, brands and regular users alike to bring new experiences into their content.  Read more

Four Key Snapchat Metrics Your Brand Should Be Measuring

You’ve probably been hearing more about Snapchat as a platform for marketers to explore, and for good reason—Snapchat is driving more than 6 billion daily video views, all from mobile devices.

8 billion views (with a b). Let that sink in for a second.

That’s massive. By comparison, Facebook also has 8 billion daily video views and YouTube roughly 4 billion. What’s so different though is that Snapchat’s 8 billion views are coming exclusively from mobile devices.

For marketers, there’s a huge opportunity to tap into that audience and tell new stories, as it’s not just a platform for teens anymore. Three quarters of US users are over the age of 18, and we’re seeing more people over the age of 25 joining the platform, a number expected only to grow in 2016.

But while many marketers have spent the better part of the year getting used to the platform itself, one of the biggest things that’s still confusing people is measuring success of content on Snapchat.

We already see marketers struggle to make meaning from established data sources. It’s understandable why a new and complicated platform like Snapchat without formal analytics would be hard for marketers to dive right into. Read more

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