Our CEO Nick Cicero was live on Cheddar from the New York Stock Exchange talking about our content studio, video analytics software and the trends we’re seeing on Snap. See a clip here and subscribe to their updates to follow continuing coverage.
The Recording Academy and Delmondo today announce a new original short-form series leading up to the 57th Grammy Awards. “Pop Before the Drop” is a musical pop quiz-style gameshow hosted by popular teen digital personality Jack Baran airing on The Recording Academy’s Snapchat channel starting on Saturday January 21st, with new episodes weekly leading up to the 57th Grammy Awards, airing February 12th on CBS.
In the four episode series produced by Delmondo, Baran hits the streets to test the knowledge of music fans on past Grammys winners across a variety of categories, listing as many as they can in 10 seconds before the Snap expires.
Snapchat debuted Lenses in September 2015 as a set of filters that would respond to a user’s facial movements, adding sounds and interactive motion effects to video selfies. Since then, it has been reported that as many as 30 million snaps each day are decorated with lenses. Many of these include sponsored lenses, which are one of the most premium types of ads available from Snapchat, enabling advertisers to build branded experiences they can share with their friends.
To date, Snapchat has run more than 100 sponsored lenses, with lots of brands buying them up, and it seems like every day we’re being asked by clients for great examples of sponsored filters. So today we have created a list of the top 10 sponsored lenses to date.
Now it’s no secret that Snapchat advertising analytics are a secret as closely guarded as the Holy Grail but it is possible to find examples online. We used all the examples we could find in the form of case studies or PR articles for our analysis.
So with public statistics, press articles and our own personal opinions mashed up into a magical (and not-so scientific) formula, we now present THE TOP TEN BEST SNAPCHAT SPONSORED LENSES OF ALL TIME!
Let’s be real. If you’re running a brand account on Snapchat, creating good content is hard. There’s a lot at stake, as I’ve written about before. However, some Snapchat content is set up easier to create than others, one example being live event coverage.
Snapchat was made for live events. The ability for a person to gather behind the scenes footage in real time or share the atmosphere of an event to people who aren’t there gives their community a level of access that makes them feel rewarded.
Viacom and Snapchat have entered into a multiyear agreement that allows the media company to sell advertising on Snapchat’s behalf, according to the Wall St. Journal. In a major media industry announcement, Viacom will have exclusive third-party rights to directly sell advertising surrounding Snapchat’s owned and operated content, Comedy Central will expand their Discover channel internationally, and MTV will finally get its own channel here in the US.
This year is Snapchat’s year, and with the platform growing in popularity with people of all ages, brands are finally starting to publicly acknowledge the massive audiences and are ready to spend the money to reach them.
All this attention means that the dollars are starting to come in. Recent reports peg Snapchat’s 2015 earnings at somewhere between $50M-$100M, but despite Snapchat’s ad sales push last year, many marketers are still hesitant to spend more money on this platform.
But the attitudes are changing for sure, a recent Cowen and Company study reported by eMarketer polled US senior ad buyers and asked them where they plan to begin advertising in 2016; respondents picked social media sites where they did not advertise in 2015.
Shaun Ayala here, I’ve been getting a lot of questions from many of my friends on Snapchat asking, “How do I become an influencer on Snapchat?” I was excited to write about this particular topic because I’ve learned and discovered a lot of tips and strategies that have worked for me.
Instead of hearing it all from me though, I thought it would be fun for you to also hear from some of my peers who have made an impact on Snapchat to millions and millions combined. These are the influencers and upcoming stars who’ve paved the way for content creators like myself, to learn, study and implement what I love to do on a platform such as Snapchat.