Delmondo to Produce a Snapchat Show for The Grammy Awards

The Recording Academy and Delmondo today announce a new original short-form series leading up to the 57th Grammy Awards. “Pop Before the Drop” is a musical pop quiz-style gameshow hosted by popular teen digital personality Jack Baran airing on The Recording Academy’s Snapchat channel starting on Saturday January 21st, with new episodes weekly leading up to the 57th Grammy Awards, airing February 12th on CBS.

In the four episode series produced by Delmondo, Baran hits the streets to test the knowledge of music fans on past Grammys winners across a variety of categories, listing as many as they can in 10 seconds before the Snap expires.

With 1.4 Million YouTube Subscribers and 130,000 followers on Spotify, Jack Baran has made a name for himself as a young music tastemaker, curating artists’ material quarterly to share with his audience across playlists and vlogs. Featured artists included Nick Jonas, Wet, Kehlani, among many others.

The Recording Academy is using the series as a way to boost awareness and drive viewership for their activations taking place on Grammys night, including multiple Live Stories.

“Millions of Snapchatters log in daily to consume content produced by influential creators like Jack Baran and trusted organizations like The Recording Academy. We’re excited to work with a great organization to bring entertaining original programs to new formats like Snapchat to tell the story of the Grammys this year” said Nick Cicero, founder and CEO of Delmondo.

About Delmondo
Delmondo is a creative studio and analytics company helping brands, media companies and creators produce, manage and measure the best social video. Our studio produces data-driven social video content for brands and media companies on platforms like Snapchat, Facebook and more. Our software enables influencer discovery, cross-channel analytics and campaign reporting for social video platforms like Snapchat, Facebook, Instagram, YouTube, YouNow and more. Delmondo is an official Facebook Media Solutions partner and built the first analytics for Facebook Live. Our clients include MTV, L’Oreal, NBC Sports, Lowes Home Improvement, The UFC, BBDO, Marriott Rewards, Red Bull, AT&T, and more. Located in New York City, Delmondo was founded in 2014 by Nick Cicero

About The Recording Academy
Established in 1957, The Recording Academy is an organization of musicians, songwriters, producers, engineers, and recording professionals dedicated to improving the cultural condition and quality of life for music and its makers. Internationally known for the GRAMMY Awards—the preeminent peer-recognized award for musical excellence and the most credible brand in music—The Recording Academy is responsible for groundbreaking professional development, cultural enrichment, advocacy, education and human services programs. The Academy continues to focus on its mission of recognizing musical excellence, advocating for the well-being of music makers and ensuring music remains an indelible part of our culture. For more information about The Recording Academy, please visit For breaking news and exclusive content, follow @RecordingAcad on Twitter, like “Recording Academy / GRAMMYs” on Facebook, and join The Recording Academy’s social communities on Google+, Instagram, Tumblr and YouTube.

The Top 10 Examples of Sponsored Snapchat Lenses

Snapchat debuted Lenses in September 2015 as a set of filters that would respond to a user’s facial movements, adding sounds and interactive motion effects to video selfies. Since then, it has been reported that as many as 30 million snaps each day are decorated with lenses. Many of these include sponsored lenses, which are one of the most premium types of ads available from Snapchat, enabling advertisers to build branded experiences they can share with their friends.

To date, Snapchat has run more than 100 sponsored lenses, with lots of brands buying them up, and it seems like every day we’re being asked by clients for great examples of sponsored filters. So today we have created a list of the top 10 sponsored lenses to date.

Now it’s no secret that Snapchat advertising analytics are a secret as closely guarded as the Holy Grail but it is possible to find examples online. We used all the examples we could find in the form of case studies or PR articles for our analysis.

So with public statistics, press articles and our own personal opinions mashed up into a magical (and not-so scientific) formula, we now present THE TOP TEN BEST SNAPCHAT SPONSORED LENSES OF ALL TIME! Read more

7 Tips For Live Event Success on Snapchat

Let’s be real. If you’re running a brand account on Snapchat, creating good content is hard. There’s a lot at stake, as I’ve written about before. However, some Snapchat content is set up easier to create than others, one example being live event coverage.

Snapchat was made for live events. The ability for a person to gather behind the scenes footage in real time or share the atmosphere of an event to people who aren’t there gives their community a level of access that makes them feel rewarded.

I’ve been lucky enough to Snap several live events for brands and have found that there are a few tips and tricks that will help make your content so much better: Read more

Snapchat On-Demand Geofilters – How Brands Can Use Them

Snapchat announced the launch of On-Demand Geofilters, enabling anyone to login and create their own short-term filter around the country.

First, the basics. What is a geofilter? Here’s how Snapchat defines it: Read more

Do Native Snapchat Stars Really Exist?

by Cyrene Q

A recent article from makes a bold claim that “one place you won’t discover any native stars: Snapchat…there are no Snapchat stars.

As a founder of, a website dedicated to recognizing people who do amazing things on Snapchat, I’d have to disagree. Read more

I Want My Snapchat TV

Viacom and Snapchat have entered into a multiyear agreement that allows the media company to sell advertising on Snapchat’s behalf, according to the Wall St. Journal. In a major media industry announcement, Viacom will have exclusive third-party rights to directly sell advertising surrounding Snapchat’s owned and operated content, Comedy Central will expand their Discover channel internationally, and MTV will finally get its own channel here in the US.  Read more

Why Marketers Plan to Increase Ad Spending on Snapchat

This year is Snapchat’s year, and with the platform growing in popularity with people of all ages, brands are finally starting to publicly acknowledge the massive audiences and are ready to spend the money to reach them.

All this attention means that the dollars are starting to come in. Recent reports peg Snapchat’s 2015 earnings at somewhere between $50M-$100M, but despite Snapchat’s ad sales push last year, many marketers are still hesitant to spend more money on this platform.

But the attitudes are changing for sure, a recent Cowen and Company study reported by eMarketer polled US senior ad buyers and asked them where they plan to begin advertising in 2016; respondents picked social media sites where they did not advertise in 2015.
Read more

How To Be A Snapchat Influencer As Told By Snapchat Influencers

Shaun Ayala here, I’ve been getting a lot of questions from many of my friends on Snapchat asking, “How do I become an influencer on Snapchat?” I was excited to write about this particular topic because I’ve learned and discovered a lot of tips and strategies that have worked for me.

Instead of hearing it all from me though, I thought it would be fun for you to also hear from some of my peers who have made an impact on Snapchat to millions and millions combined. These are the influencers and upcoming stars who’ve paved the way for content creators like myself, to learn, study and implement what I love to do on a platform such as Snapchat.

I’ve asked 16 of my peers “What is ONE tip you would give someone who is trying to become a Snapchat influencer?”. Here are their responses. (Pay attention, you might see a trend. ;)) Read more

The Importance of Quality Content on Snapchat

For a minute pretend it’s 1970. Richard Nixon is president, the Beatles have just broken up, Apollo 13 splashed down safely in the ocean and television is all the rage.  If you didn’t like what was on TV, or an advertisement came on that didn’t apply to you, there was a good chance you just sat through it instead of getting up, walking to the TV and changing the channel.

This is not the world we live in today. Today we have more choices of entertainment than ever before.

And when we have more choice, we have shorter attention spans because we know there’s always another option.

With that in mind, time is the most important asset we have.

Bad content and bad advertising steals that time. Read more

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