The company also announces new leadership from Discovery, MTV and Undertone to capitalize on the rapidly growing digital video advertising market
NEW YORK, May 23, 2017 — Delmondo, the leading cross-platform social video analytics software company and an official Facebook Media Solutions Partner, today announced the release of new platform features to help publishers and advertisers better measure and target their videos across all social platforms and devices.
With the growth of brands, publishers and media companies distributing videos at scale and across a number of accounts, standard measurement metrics such as views provide only a limited picture of video performance. Delmondo’s new suite of solutions provides measurement and analytics in new ways, giving customers a full view into their digital video investments.
The new suite includes audience and video tags, used by customers to create pre-defined video content and audience segments surfacing aggregate insights for future targeting, media buying or creative development. New robust campaign reporting capabilities and report templates give customers the ability to build automated reports that support cross-portfolio viewership, identify most engaged audiences and measure investment in branded content.