We help companies create the best content on Snapchat

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Delmondo is a creative studio and technology company.

We help media companies, brands and creators understand their audience, optimize their creative process and maximize success on mobile video platforms like Snapchat.

Snapchat Strategy

Helping your organization understand the world of Snapchat from top to bottom. Launching a brand account? Measuring content performance with analytics? Want to buy and produce a 3V or 3Vi ad campaign, work with Discover Channels or buy a lens? We can help.

Snapchat Analytics

Our proprietary analytics software uncovers audience insights and measures the performance of organic and paid content on Snapchat, with detailed reports and dashboards.

Vertical Video Production

From influencers producing organic content on Snapchat to original scripted series to 3V and 3Vi ads, we produce, manage and measure creative vertical video content for brands and media companies with our production team and network of 1,500 top video creators.

clients

Trusted by the World’s Best Brands

snapchat analytics

AT&T
Lowe's
McDonalds
UFC
Walmart
Jolly Rancher
Chipotle
Spotify
Cisco
Jack In The Box
Mike's Hard Lemonade
Roker Media
NowThis News
JBL
Unicef
Priceline
Cinnabon
Fox
Horizon Media
Ad Council
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Recent Blog Posts

The Four Key Metrics on Snapchat Your Brand Should Be Measuring

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Snapchat is too big to ignore anymore — driving more than 10 billion daily video views by users.

10 billion views (with a b). Let that sink in for a second.

That’s massive. By comparison, Facebook has 8 billion daily video views. What’s so different though, is Snapchat’s 10 billion views are coming exclusively from mobile devices.

For marketers, there’s a huge opportunity to tap into that audience and tell new stories, as it’s not just a platform for teens anymore. 3/4th’s of US users are over the age of 18, and we’re seeing more people over the age of 25 joining the platform, a number expected only to grow in 2016.

But while many marketers have spent the better part of the year getting used to the platform itself, one of the biggest things that’s still confusing people is measuring success of content on Snapchat.

When we already see marketers struggle to make meaning from established data sources it’s understandable why a new and complicated platform like Snapchat without formal analytics would be hard for marketers to dive right into.

On Snapchat, marketers should focus less on the number of connected followers they have and more on the number of people consuming their stories. In fact, most users can’t even see how many followers they have on Snapchat, instead you can measure how many people view your snaps on average.

Fortunately, we’ve built Snapchat analytics software to help solve this problem, but we’ve also put together some of our findings from this year and distilled then into the four key metrics that will get you started. Read more

How the UFC Makes Snapchat Stories Go Viral

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Many Snapchatters can attribute their large Snapchat following to one viral moment or video that sends their story skyrocketing. Take Jennifer Levinson for example. She gained nearly 100,000 Snapchat followers after Buzzfeed did a video about how she Snapchats her boyfriend sleepwalking (it’s hilarious, you can watch it here).

These moments seem to happen all the time at UFC tentpole events, with their Snapchat content reaching millions of viewers each week across platforms. As the man behind the camera for our client the UFC’s Snapchat it’s my job to find these opportunities and fit them into the story I’m trying to tell.

I was lucky enough to head to Vegas during International Fight Week for UFC 200 to produce vertical video and lead takeovers. We covered a full week of activities including the UFC Fan Expo, three fights and along the way we created content for the official Snapchat Live story…literally living, breathing, eating Snapchat 24/7.

So what did I do when I saw Justin Timberlake and Tom Brady joking around before the Main Card at UFC 200?  I politely asked for a picture and they graciously obliged.

Read more

Cannes Lions for Delmondo Clients

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We’re excited that two Delmondo clients took home an award at the Cannes Lions festival this year for Snapchat projects:

First, the Ad Council, who won Cyber Gold for their “I Am A Witness” campaign, a multi-platform digital activation aimed at promoting the brand new emoji kids can use to speak out against bullying. Delmondo helped with the Snapchat geofilter activation, recruiting digital stars to use the filter, shoot videos and continue to promote the cause throughout the year. Big congrats to Laurie Keith and her team!

Second, Lowe’s Home Improvement won for their “In-a-Snap” launch campaignwhich Delmondo was a creative consultant on. Congrats to our clients BBDO for their win, those guys are so creative and look for more cool things from them soon.

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