Delmondo is a creative studio and technology company enabling the influencer-driven media revolution.
Last year thousands of fans experienced VidCon for the first time through the eyes and phones of their favorite social celebrities. The application, which now boasts 10 billion daily video views, has become a staple of nearly every social star. Compared to this time last year, Snapchat has grown by nearly 50% and has surpassed Twitter in daily average users.
As part of its summer-long “Come Out Back” campaign, Mike’s Hard Lemonade is running a three-part episodic of vertical video ads in a Snapchat Live Story takeover effort on Memorial Day Weekend. The tale begins with two friends walking up to a barbecue and realizing their friends are stuck in a robotic loop. The lead characters, played by web creators Steph Barkley and Jason Nash, then set out to help them escape their GIF-like situation.
Delmondo and Space Oddity Films created and produced three spots, you can see an example below:
Diane Sayler, senior manager of brand experience at Mike’s Hard Lemonade, added, “The Snapchat platform gave us an opportunity to reach our consumers where they’re already sharing their backyard moments in a way that’s never been done before.”
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I’m excited to announce that we’ll be partnering with the 740 Project, a music and entertainment-focused agency specializing in branding, digital marketing, and promotion for some of today’s top stars in hip-hop and R&B like Migos, Young Thug, Jhene Aiko, Kevin Gates, and Snoop Dogg. Their founders, Jesse Edwards & Rahim Wright are constantly around some of today’s up and coming entertainers and know how to spot the tastemakers.
Delmondo will be working with their client roster on Snapchat strategy and connecting them directly to our brand and publisher clients looking for top music-focused premium video content on Snapchat Discover, in 3V ads and more. Read more about the 740 Project here, and contact us today to start working on branded content projects with anyone listed here.