Social video, simplified

Delmondo is a video analytics software platform and creative studio
helping publishers, creators and brands produce, measure, and monetize the best social video.

GET A DEMO SOCIAL VIDEO ANALYTICS
clients

Trusted by the World’s Best Brands

snapchat analytics

MTV
NASCAR
BBDO
NBC Sports
UFC
THE RECORDING ACADEMY
Lowes
L'Oreal
AT&T
Walmart
Jolly Rancher
Chipotle
Marriott Rewards
Mastercard
Discovery Digital
Cisco
Roker Media
JBL
The Hill
Tiger Beat
video-analytics-software

Our Software

Audience Insights

Track the growth of your audience across social channels and understand more about who interacts with your videos with audience demographic and viewing habit analysis.

Cross-Platform Video Analytics

Measure the performance of social video on Facebook and Facebook Live, Snapchat, Instagram, Twitter, YouTube, connect 1st-party OTT and OVP APIs in a centralized video reporting platform.

Creative Testing

Identify top performing videos across a number of channels, custom categories and tags. Learn what content your audience watches most and why, including length, time of day testing and more to improve your content.

Dashboards & Reports

Automate collection of key campaign metrics by keyword, hashtag, or roll-up video analytics by accounts, series, topic, live videos or for branded content activations.

Surface top performing content, accounts and set custom campaign ROI metrics including CPV, CPE and CPM.

as-seen-in

As seen in

Adweek
Bloomberg
Buzzfeed
Digiday
Forbes
New York Times
PR Week
Techcrunch
Variety
Wall Street Journal
testimonials

Testimonials

Al Roker

Founder of Roker Media, NBC Weatherman

In the early days of broadcasting, there was a call for measurement of audience, both potential and actual. Today, sponsors, clients and others want accurate analysis and data for who is watching what and for how long when it comes to live streaming. Our alignment with Delmondo gives us powerful tools to provide proprietary information that is unparalleled in this nascent industry

Taylor Lorenz

Director of Emerging Platforms, The Hill

No one knows Snapchat like Delmondo. Since working with them over the past year, we’ve seen our Snapchat presence explode. The insights we’ve gained from working with them have allowed us to reshape our editorial strategy on Snapchat and significantly grow our audience. Nick and the whole Delmondo team is really easy to work with and responsive and we couldn’t be happier to have found them.

Jon Howard

Head of PR, Flare Games

While many multi-billion gaming companies remain on YouTube, Instagram and other older platforms, we took the risk to try out Snapchat in early June (our last campaign with Delmondo) and are seeing the results pay off. We’ve tripled our revenues and profits since turn of the year and heavily believe in influencer marketing.

recent-posts

Recent Blog Posts

Beyond Revenue: The Benefits of Sponsored Facebook Live Streams for Publishers

When Facebook introduced live video a year ago we knew that TV-like branded content was sure to follow. In the subsequent months, Facebook opened up the branded content API and analytics to companies like Delmondo, enabling publishers to monetize these highly captive audiences unlike ever before.

Brand sponsorship or co-creation of live programming isn’t exactly new—advertisers have been funding content for years—but we believe that sponsored Facebook live streams offer marketers and media companies a unique opportunity to come together and create engaging video content that can serve many purposes.

For advertisers, partnering with a publisher to create a Facebook Live stream offers a lot of very clear benefits they couldn’t get by simply running a Facebook Live stream on their own account:

  1. The brand becomes the star of highly custom co-created live content, with the co-sign of a trusted media brand the audience actually wants to hear from.
  2. Thanks to the branded video tag, the sponsoring brand is not only able to reach a desirable, niche consumer in an engaging live stream, but they can also use the data from the video and publishing partner to amplify that content to an even more targeted audiences during and after the broadcast.
  3. Sponsoring brands can glean highly specific and detailed publisher audience data around live viewers and replay viewers, providing invaluable insights insights for future marketing on Facebook.

While brands are generally excited to partner with media companies on co-branded live streams, many publishers still struggle to internally price, package and otherwise make sense of selling Live Video, and to turn around and sell that value to their advertisers.

Fortunately, I have faith. We are starting to see many publishers discover the benefits—beyond simply increased revenue opportunities—that can come from making a greater effort to sell branded live video.

As a Facebook Media Solutions partner, while Delmondo has been measuring sponsored live video executions with our live analytics dashboard and creating recap reports for our clients, we have found that there are even more hidden benefits in selling live than publishers may have originally thought:

  1. Sponsored Live Streams provide additional revenue to the media company while giving them the opportunity to test new creative formats and experimental ideas
  2. On average, we see a significant uptick in new followers on a publisher’s Facebook page after a live stream, meaning Sponsored Live Streams also create audience growth opportunities for publishers who sell them
  3. Sponsored Live Streams do double duty. They can be used as a bargaining chip inside of a rate card to secure larger, more custom cross-platform advertising deals, but they can also serve as a lightweight entry-level native ad product as a pilot or proof of concept to bring in new advertisers.

“Publishers have done a great job of using branded content to monetize their owned properties, so it’s a natural extension that they begin to use tools like Facebook live to monetize their collected audience on other platforms,” said Melanie Deziel, branded content consultant and founder of The Overlap League native ad newsletter. “Live video presents its own challenges for brands, as they have to be willing to trust the publisher to make on-the-spot decisions but it comes with the fantastic opportunity to engage with a publishers audience in a more dynamic and realtime way.”

So who’s doing the best Sponsored Facebook Live streams? We picked a few of our favorite examples to give you a better idea of the types of creative executions that brands and publishers are creating together: Read more

How Major Sports Leagues are using Facebook Live

Facebook Live presents major sports leagues with a unique opportunity to broadcast events to digital audiences and create fan experiences that come from the leagues directly, and not through any media partner.

Having seen some great use of live over the past few months, we decided to pull together some of our favorite examples of sports leagues making the most of the platform: Read more

Let's talk.