This is a guest post from Taylor Nikolai, a Snapchat influencer. Add him on Snapchat: taylor.nikolai
There are two types of Snapchatters: people who are storytelling native to the platform and those who are simply showing what’s going on behind the scenes.
I was trying to figure out the specific difference between people like myself (I’m a big Snapchatter) and those who have been pushing from other platforms (who are also huge on Snapchat). I wrote in detail here about myself as a Snapchat Influencer and how I believed I was growing organically within the platform versus people who were pushing from other platforms. Now I’d like to go one step further.
One of the most important aspects of marketing is understanding that everything is storytelling. In tune with this is the necessity and importance of storytelling native to the medium in which you are distributing your message.
Let me first say that there is no WRONG way to use Snapchat, this is meant to illustrate the difference between Snapchatters who are specifically known for being Snapchatters — and people who you can add on Snapchat but grew that audience from somewhere else.
If you’re telling a story native to Snapchat, your story isn’t going to be segmented into individual tidbits. It’s going to be a congruent, linear message that has (to some degree) a beginning, middle, and end.
Here’s an example of a story from my Snapchat:
The activity might be mundane, but the storytelling aspect is what’s missing in so many social media stars’ Snapchats. I’m seeing all sorts of YouTubers and Viners who have been able to seamlessly push their audience from their starting platform onto Snapchat, only to see them singing in a car in their Snapchat story every day.
The second type of Snapchatter is one who tells an extremely segmented story, meant to give an insight into their life. It generally starts off with an in-vehicle Snap of the person singing to the camera — and then subsequently saying what they’re up to on that day.
We then get fragments of behind-the-scenes shots meant to make us feel like we’re garnering some sort of inside information regarding the upcoming ‘thing’ that will be distributed on some outside platform.
So what’s the difference? For the first type of Snapchatter, Snapchat is the primary content and distribution method. For the second, the audience is being groomed to desire something outside of the platform.
I love, follow, and watch both types of Snapchatters every day, but it will be interesting to see how these stories evolve over time. I think it’s only a matter of time until the second type of Snapchatter begin to realize the true power of Snapchat, and thereby start to use their YouTube videos to drive traffic to their Snapchat stories.
Thanks for reading!
Read about my social influence on other platforms here: http://smashd.co/viral-life/