The Recording Academy and Delmondo today announce a new original short-form series leading up to the 57th Grammy Awards. “Pop Before the Drop” is a musical pop quiz-style gameshow hosted by popular teen digital personality Jack Baran airing on The Recording Academy’s Snapchat channel starting on Saturday January 21st, with new episodes weekly leading up to the 57th Grammy Awards, airing February 12th on CBS.
In the four episode series produced by Delmondo, Baran hits the streets to test the knowledge of music fans on past Grammys winners across a variety of categories, listing as many as they can in 10 seconds before the Snap expires.
With 1.4 Million YouTube Subscribers and 130,000 followers on Spotify, Jack Baran has made a name for himself as a young music tastemaker, curating artists’ material quarterly to share with his audience across playlists and vlogs. Featured artists included Nick Jonas, Wet, Kehlani, among many others.
The Recording Academy is using the series as a way to boost awareness and drive viewership for their activations taking place on Grammys night, including multiple Live Stories.
“Millions of Snapchatters log in daily to consume content produced by influential creators like Jack Baran and trusted organizations like The Recording Academy. We’re excited to work with a great organization to bring entertaining original programs to new formats like Snapchat to tell the story of the Grammys this year” said Nick Cicero, founder and CEO of Delmondo.
Delmondo is a creative studio and analytics company helping brands, media companies and creators produce, manage and measure the best social video. Our studio produces data-driven social video content for brands and media companies on platforms like Snapchat, Facebook and more. Our software enables influencer discovery, cross-channel analytics and campaign reporting for social video platforms like Snapchat, Facebook, Instagram, YouTube, YouNow and more. Delmondo is an official Facebook Media Solutions partner and built the first analytics for Facebook Live. Our clients include MTV, L’Oreal, NBC Sports, Lowes Home Improvement, The UFC, BBDO, Marriott Rewards, AT&T, and more. Located in New York City, Delmondo was founded in 2014 by Nick Cicero
About The Recording Academy
Established in 1957, The Recording Academy is an organization of musicians, songwriters, producers, engineers, and recording professionals dedicated to improving the cultural condition and quality of life for music and its makers. Internationally known for the GRAMMY Awards—the preeminent peer-recognized award for musical excellence and the most credible brand in music—The Recording Academy is responsible for groundbreaking professional development, cultural enrichment, advocacy, education and human services programs. The Academy continues to focus on its mission of recognizing musical excellence, advocating for the well-being of music makers and ensuring music remains an indelible part of our culture. For more information about The Recording Academy, please visit www.grammy.com. For breaking news and exclusive content, follow @RecordingAcad on Twitter, like “Recording Academy / GRAMMYs” on Facebook, and join The Recording Academy’s social communities on Google+, Instagram, Tumblr and YouTube.