Standing out on Instagram Stories can be hard, especially if you’re a brand. As a brand, you’re forced to compete for attention among influencers and a follower’s friends and family. What makes this even more difficult is that there is an expectation for brands on Instagram Stories to produce high quality and entertaining content on a regular basis. If your brand’s content doesn’t match up to that of a user’s friends or influencers they follow, next time your IG Story pops up you can expect they will probably just swipe next or even worse, put you on mute. Fortunately for you, we at Delmondo keep a close eye on such things and have put together an incredible list of creative brand IG Stories to draw inspiration from. Now, in no particular order, here are 22 INSANELY creative IG Stories from brands.
2) Split Screen Voting
3) Use Color Matching
“My advice for anyone trying to blend or hide art in their stories is to plan out their shot, shoot the video so the start and end have similar lighting. This will help ensure all of the time-consuming color matching looks consistent throughout the shot.Another tip is to avoid using solid black or white when drawing in Instagram Stories. Black and white aren’t often found in the real world, thus when used they sometimes spoil the aesthetic. So, If you need a bright or dark color, try color matching the dark and light colors from your original video rather than using the swatches. “
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4) Get Creative With Your IG Fonts
“For us, curation is everything. IGS in our opinion is a platform that gives the user an intimate experience with the ROS on fight night. Our UFC shows are run tight – timing is everything. From athlete arrivals, to preparation in the locker, to the walkout and eventual walk back, we have people set up in positions to capture content at the right time. To add even more pop to the :10-:15 second piece of content, we use IGS Fonts to give context in an aesthetically pleasing way – whether it’s with a specific athlete, the city or venue we’re in, etc. Mix & Match your fonts, play with shadowing effects and color schemes – anything that’s going to reflect the piece you’re portraying.”
It’s easy to get lazy, add text to a picture and not look back. However, if you spend a few extra moments to think about how the text can tell its own story, like in the images below, you’ll find your images become instantly more shareable and begging for a screenshot.
5) Get Tapping
6) Hide Links In Your Stories
This same trick also works when adding IG Posts to your Instagram Story.
In the world of Instagram Analytics, not all metrics are created equal. Some metrics are easy to comprehend, such as Reach and Impressions. And if your very savvy, you might also be looking at completion rate and reach rate. However, there is one metric that that we would argue is possibly the most important metric there is when it comes to evaluating the quality of your Instagram Story: Exits.
Instagram Stories defines exits as the number of taps to leave your story. This does not include people who swiped UP to go to a link, people who tapped forward to go to the next story or people who swiped right or left to go to the next or previous story (that metric is called “Next Story”). This means to get an exit you need to physically swipe the story down and go back to your IG home page. Because an exit is an intent driven action, you can learn a lot about your story based on when someone exits.
For our recent IG Benchmark Study we analyzed over 5000 IG stories and what we found out regarding exits was fascinating.
Most often, exits peak on the first frame and steadily decline until the last frame when they spike once more. This tells us a few things:
- Your first few seconds are extremely important. If you are not capturing the attention of people in the first 2-3 seconds of your story, a very large percentage of people will exit your story.
- If you have a significant spike in exits at any point in the story other than the last frame, you need to check to see what happened. If the spike in exits was not due to a pause in posting (which can serve as a premature end to your story), it is a clear sign that frame caused people to exit. Evaluate what happened and try to make improvements for next time.
In this example, frame 13 started out with .3 seconds of black screen which was unlike any other frame in the story. Source: Delmondo
- The spike in exits on the last frame signifies there is a percentage of people who watch your story to completion and then make a conscious choice to exit the Instagram Stories viewer to go back to their home screen. The behavior/choice of exiting instead of swiping or tapping to the next story is very telling. Those people who exit on the last frame are arguably the most engaged with your story. This behavior of waiting until the last frame indicates intent driven viewing.
This is an example graph of exits for a typical story with consistent posting. Source: Delmondo
Knowing now that the number of exits on your last frame is an important metric to track, what can you do?
- Test putting CTAs at the end of your story. Traditional logic would say, if you have to make a CTA in a story, put it towards the beginning so a larger number of people will see it. We recommend testing your CTA on the last frame to reward people who viewed your story with the intent of watching the full thing.
- Do your own research. Take a look at all of your stories and see which stories had the highest number of exits on the last frame. Was there anything special or different about these stories?
Thinking about metrics in a deeper context than how we normally look at analytics is what allows creators to truly improve upon their creative process. For more insights like these, download our full IG Stories Benchmark Report or sign up for a free trial of our Instagram Stories Analytics here.
Instagram Stories has continued to grow in popularity with 400 million users consuming stories daily. These numbers indicate staggering growth compared to this time last year when Instagram reported 150 million daily users in July 2017.
While these numbers indicate increased adoption and consumption, it also means more brands are vying for your attention.
So in a world crowded with stories, how does one stand out?
When we launched our first Instagram studies report in October 2017, Instagram Stories was barely a year old and was reported to have 150 million users. This time around we aimed to build on those statistics using a much larger data set while also providing data backed suggestions on how to improve your Instagram Stories.
This study focused solely on consumer brands, entertainment properties, sports related accounts and media/publishers.
In this report, we’ll share findings from the last six months of Delmondo Instagram story data from more than 5,000 stories.
What You’ll Learn:
- Industry-specific benchmarks for story completion and reach
- Key insights into posting frequency and story length
- Creative executions driving standout performance for brands
Ready to see how you compare and receive actionable, data based tips you can use to improve your stories?
IGTV has only been out for a week but that hasn’t stopped brands from jumping in head first. Through this first few days we have already tracked millions of views from brands from all industries.
In this article we’ve complied 10 examples of brands doing it best on IGTV so far.
What do we define as best? These brands are:
- taking time to create for the platform in a way that makes their content feel right at home
- are not uploading horizontal video
- are the taking proper time to edit for vertical
- are posting videos longer than 60 seconds.
IGTV is Instagram’s new app for watching long-form, vertical video. Anyone can create videos, and they start playing the second you pull up the app. These videos can be a lot longer than your Instagram Videos and Stories, and it couldn’t have come at a better time. Since we started measuring Instagram Videos and Stories last summer, we know people have an appetite for longer video on IG.
Not only has the number of stories and Videos published from top brands and publishers increased, we have also observed a number of behaviors that show signs people crave longer videos now on their phone:
- Increased video carousels – Instagram’s unit for photo albums was opened up to video in 2017. Despite IG not reporting view counts on these, we still see people using them daily to include multiple videos in a single post.
- Increased length of Stories – On average we’ve seen the length of stories on top publisher accounts increase from 5-10 to now more than 20+
- Increased use of Highlights – when Instagram started slowing users to highlight story content beyond the initial 24 hours, we instantly saw creative users turn this into an opportunity to get additional viewership on their best vertical videos.
The important thing to know is IGTV is for longer, more evergreen content, and is a true destination for mobile video. Instagram Stories are “live-ish” and told over a 24-hour period, perfect for showing people the behind-the-scenes or as a promotional tool to get people interested where they can swipe through into a longer experience on IGTV. With that said, we wanted to put together a brief guide on how you can start measuring performance of your videos today.
There are more than a billion people right now who use Instagram. That means there are more than ONE BILLION HUMANS WHO KNOW THAT VERTICAL VIDEO EXISTS!
Now, episodic vertical video is mainstream. With the release of Instagram’s IGTV, it’s clear they believe that vertical videos are not only here to stay, but that vertical videos are the preferred way to watch content on your phone.
This post was originally published on TVREV. Visit TVREV.com for more original articles on the explosive growth in the TV space.
For decades, it’s been same old, same old for the people buying and selling television advertising. “Day parting” (buying and selling ads for specific times of day) to try and target the audience you think you want, based purely on those time slots Nielsen says resonate the most with your target audience. Want to reach senior? Try daytime TV. High school kids? 3 to 6 PM.
It was the perfect formula for an era where we didn’t know all that much about audiences, and when TV, radio and print were the only ways to reach them.
That era is long over and trends like time-shifting and binge viewing are blowing up the entire notion of day parts.
So why cling to day parting, when we have access to the sort of data that allows us to target the EXACT PEOPLE WE WANT TO REACH. With lots more data on the way.
That’s why we’re proposing that the industry stop thinking about day parting and move on to a system that uses a combination of audience data and social data to create custom scaled audience segments. We call it “Audience Parting.”
Audience Parting is the concept of combining psychographic and consumption data to build a hyper-targeted audience pool. It’s different than addressable advertising because it takes more data into account, social data in particular.
Unlike day parting, which traditionally has looked at only a small section of data around viewers, audience parting combines the billions of data points being collected on social platforms with the audience data collected by Nielsen, Rentrak and other sources.
It’s not about finding the right time of day, but rather the right people at the right time, in the right location, with the right affinity for your brand.
One of the TV Industrial Complex’s holy grails has been the establishment of individual accounts, similar to what the telcos have going on with cell phones, and the vast amount of data that results when everyone has their own personal account.
MVPDs and networks would love to replicate that model and then combine the data coming out of all those individual viewing accounts together with the data from their users’ social accounts to create a rich and easily mined data bank.
You can see Audience Parting in practice with the rollout of Facebook Anthology, where ads and content are served up to specific audiences, based on their demographic profiles and their activity on Facebook and Instagram. Anthology is then able to determine which users reacted to the ads, what their reactions were and then add those learnings back to the database to increase its future accuracy.
What’s holding Audience Parting up? Inertia and resistance from the people doing the buying and selling. They’re afraid that it’s going to require a lot more work than day parting and that it’s going to be harder to sell, with giant holes of unsold audience parts that translate to less commission overall.
But that doesn’t have to be the case.
More perfectly targeted audiences should command higher prices as there’s almost no waste. You’re only reaching the people you want to reach. Not all those innocent bystanders. And the more data we have (did they respond to your last ad? What about the one before it?) the more precise your targeting becomes. Algorithms and other automated procedures for finding the right audience can turn the whole buying process into a race for the top, where programmers who consistently supply the best audiences are richly rewarded for it.
This is the dawn of a new era. Spray & Pray is on life support. We’re not killing weeds in our driveways people! When used in conjunction with audience data, social data can be your most valuable asset to reach the people you want to reach, when you want to reach them, in a way that ensures that everybody wins.
Visit TVREV.com for more original articles on the explosive growth in the TV space.
Playoff season is in full swing and it’s the perfect opportunity for brands to capitalize on the increased excitement around basketball. With NBA viewership on the rise, and NBA social numbers outpacing that of other professional leagues, as Spring turns to Summer, basketball fans are looking to get their hands on as much content as they can about their favorite players and teams.
Over the course of the NBA season, Delmondo has monitored branded content across all NBA team and league properties as well as those for some of the marquee media partners that we work with. Included in this analysis was over 50 million branded video views and over 19 million branded engagements with basketball fans on social media on league and team-published content alone.
In this post, we’ll take a detailed look at a few examples of content that did an exceptional job of driving engagement and brand awareness with the target audience during the playoffs in particular. We’ll also showcase how these brands can utilize Delmondo’s analytics platform to better understand how their content performed in order to better educate future content creation decisions and advertising spend.
The H1Z1 Pro League will see its first professional battle royale esports league tournament starting on April 21 at a new venue in Las Vegas. Facebook will be the exclusive digital broadcast partner and Delmondo is the official live measurement partner for real-time live analytics, engagement and brand exposure.
The event will be staged by Caesars Entertainment, league operator Twin Galaxies, and game publisher Daybreak Game Company. 15 teams will square off in a unique production stage that will be circular, with fans able to see a full set of teams on the floor at any given time.
Be sure to tune in only on Facebook on Saturday!