Articles, press 28 Nov 2018 Conviva Acquires Delmondo! Today I am excited to announce that Delmondo has been acquired by Conviva, and we will be relaunching the Delmondo… Nick Cicero
Articles 25 Jun 2018 How to measure the performance of your videos on IGTV IGTV is Instagram's new app for watching long-form, vertical video. Anyone can create videos, and they start playing the second… Nick Cicero
Articles, Instagram 22 Jun 2018 8 Tips for Producing Amazing Vertical Video Content There are more than a billion people right now who use Instagram. That means there are more than ONE BILLION… Nick Cicero
Articles 17 May 2018 Audience Parting. Because Day Parting Is So 1996. This post was originally published on TVREV. Visit TVREV.com for more original articles on the explosive growth in the TV space. For… Nick Cicero
Articles 01 Mar 2018 A Brand Safety Analysis of Top YouTube Influencer Channels Last month, Unilever CMO Keith Weed addressed the IAB Annual leadership conference and urged brands to work with digital platforms… Nick Cicero
Articles 17 Jan 2018 Here are six ways publishers can evolve a social distribution strategy with Facebook’s new algorithm change Last week Mark Zuckerberg announced a change to the Facebook Newsfeed Algorithm that has been sparking a frenzy of discussion.… Nick Cicero
Articles, press 06 Dec 2017 In OTT video advertising: automation, audience attracts digital buyers In hearing the discussions from today's NBCU State of the Industry Forum recently it's pretty clear that "Legacy TV" needs… Nick Cicero
Articles 10 Aug 2017 Facebook Watch Is Death to Old TV Measurement and Birth of Audience Parting Today Facebook launches Watch, a new platform for Facebook users to consume episodic content on the network and for content… Nick Cicero
Articles 22 Mar 2017 Beyond Revenue: The Benefits of Sponsored Facebook Live Streams for Publishers When Facebook introduced live video a year ago we knew that TV-like branded content was sure to follow. In the… Nick Cicero
Articles 13 Mar 2017 How Major Sports Leagues are using Facebook Live Facebook Live presents major sports leagues with a unique opportunity to broadcast events to digital audiences and create fan experiences that… Nick Cicero
