In a world where audience favor constantly changes, Nick Cicero makes sure that his company keeps pace. Cicero, CEO of Delmondo, a multi-platform creator network and technology company, saw that marketers were struggling to find meaningful data inside of newer platforms like SnapChat. “Without formal analytics,” Cicero says, “a complicated platform like SnapChat can be hard for marketers to dive right into.” This is made especially true as native brand analytics do not yet exist.
Which is why Cicero built the Delmondo Product Suite, turning the 6 billion daily views that SnapChat boasts into key metrics that measure how many people are viewing a user’s stories, completion rates and more. In rolling out the Creator Studio Product Suite, Delmondo has married creator content with technology in other brilliant ways. An integration with Levelwaretechnology allows brands to send projects, negotiate contracts and sign legal agreements with creators, streamlining brand and creator collaboration and adding transparency unseen in influencer marketing before.
I sat down with Cicero to talk to him about the future of social media marketing, and how his company became the powerhouse that it is today.
What is the basis of what Delmondo does in the social media marketing space?
We provide a platform for brands and media companies to find and contract the most relevant influencers to produce content together, and analytics tools to measure the results of that co-created content. We have worked with brands like Jolly Rancher, Priceline.com, 20th Century Fox, The Ad Council, Cinnabon, and JBL Audio.
How did you get started with the company?
I started the company about a year ago. I had just left a job as Director of Client Strategy at Expion (a social software company that was recently acquired by Sysomos) where I worked with media companies like Univision, iHeartRadio and SyFy on their social analytics strategies using our software. Before that I was working on Livefyre; I was their first strategist and helped build the use cases around their curation technology. Actually, the decision to build Delmondo’s product suite is really inspired by the great experience working on that small team when I was at Livefyre.