A successfully monetized YouTube channel does not happen by accident. To the contrary, profitable YouTube channels operate according to a business model that has provided clear pathways for viewers to financially support the channel. Adsense is probably the most common among these business models and is certainly the most difficult to build. Creators may spend countless hours with video projects but if the appeal is too niche (Think: personal vlog channel or business channel), you’ll never get the view counts or subscribers you need to make adsense work for you.
The dominoes continue to fall as more and more platforms race toward opening up new monetization models for creators while carving up premium video content on the Web.
The latest? YouTube announced it’s going to start offering an ad-free subscription service where fans can pay for content monthly.
In the announcement, YouTube stated:
“We’re excited to build on this momentum by taking another big step in favor of choice: offering fans an ads-free version of YouTube for a monthly fee. By creating a new paid offering, we’ll generate a new source of revenue that will supplement your fast growing advertising revenue.”
YouTube made a smart move and everyone really wins here. The rising tide lifts all ships, and this is another win for both consumers and creators alike. We’ve already seen HBO announce its OTT service, and news from Vessel and Apple’s TV ambitions have thrown gasoline on the fire of premium video content.