Let’s be real. If you’re running a brand account on Snapchat, creating good content is hard. There’s a lot at stake, as I’ve written about before. However, some Snapchat content is set up easier to create than others, one example being live event coverage.
Snapchat was made for live events. The ability for a person to gather behind the scenes footage in real time or share the atmosphere of an event to people who aren’t there gives their community a level of access that makes them feel rewarded.