Live-streaming has become an unprecedented force in today’s social media landscape. From providing personal access to the consumer, to being the center of controversy, it’s hard to ignore the feature that has become one of the most popular forms of video consumption today. In fact, Facebook Live videos are watched 3x longer than regular videos, drawing more engagement in a spur of a moment.
This is a guest post from Tyler Hayes, Sr. Communications Manager for Cheetah Mobile, creators of the live broadcasting network Live.me.
We get questions all the time asking what are the things to know about live broadcasting. It’s a different behavior from just pointing a mobile device at an event happening and assuming people will be content just passively watching — like TV.
Based on what we’ve seen with Live.me and live broadcasting in general throughout 2016, here are some tips, tricks, and overall best practices.