How do I get started live broadcasting?

This is a guest post from Tyler Hayes, Sr. Communications Manager for Cheetah Mobile, creators of the live broadcasting network Live.me.

We get questions all the time asking what are the things to know about live broadcasting. It’s a different behavior from just pointing a mobile device at an event happening and assuming people will be content just passively watching — like TV.

Based on what we’ve seen with Live.me and live broadcasting in general throughout 2016, here are some tips, tricks, and overall best practices.

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How to Become Famous on Snapchat: Snapchatters vs. Snapcasters

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How did I become “Snapchat famous?”

I get that question at least once a day. I used to just send back a quick and witty (subject to debate) response like, “Practice!” or “I post nudes” (Neither of those is true by the way).

But the more I thought about it, the more I realized there is a science to becoming “famous” on Snapchat. There are formulas you can create and steps you can follow to build your fame and notoriety on any medium. In the next few weeks, I’ll post a bunch of different ideas on how you can use your own story to build a massive fan base for yourself and your business.

Okay, let’s begin with lesson 1… Read more

The Five Events Sparking The Creators Revolution

A revolution is a radical shift or change in ideas that take place in a short period of time. It’s a fairly simple concept, but easily overused and misunderstood. What’s really in a revolution? How do they take shape and become widely accepted? Before I go any further, yes the word revolution is so cliche (it might be one of the most overused words in society since probably…the American revolution). Still, I’m going to talk about the five events sparking the revolution building the #CreatedWith economy as we know it. Read more

How a YouTube Subscription Service throws Gas on The Creators Fire

The dominoes continue to fall as more and more platforms race toward opening up new monetization models for creators while carving up premium video content on the Web.

The latest? YouTube announced it’s going to start offering an ad-free subscription service where fans can pay for content monthly.

In the announcement, YouTube stated:

“We’re excited to build on this momentum by taking another big step in favor of choice: offering fans an ads-free version of YouTube for a monthly fee. By creating a new paid offering, we’ll generate a new source of revenue that will supplement your fast growing advertising revenue.”

YouTube made a smart move and everyone really wins here. The rising tide lifts all ships, and this is another win for both consumers and creators alike. We’ve already seen HBO announce its OTT service, and news from Vessel and Apple’s TV ambitions have thrown gasoline on the fire of premium video content. Read more

Behind the Scenes of My White House Snapchat Story

The White House invited 20 Instagram users to visit in celebration of Instagram’s 11th World Wide Instameet this year, it’s the second or third time they’ve done this. Thousands of people applied for the opportunity, so I had no expectation of being chosen. In my application, I shared about how I travel the world telling stories about some of the most interesting people and places I come across. Having just returned from Israel, Zimbabwe and Dubai, it’s only fitting that my next stop would be the White House.

I was blown away when I received an email from an official White House email address a week later, inviting me to fly across the country to visit the historic building. I quickly sent all my information to the Secret Service. Apparently they did a full background check on me and I passed, goofy hair and all. Read more

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