Snapchat has discontinued their “Brand Stories” ad product, according to numerous sources yesterday. The first advertising product that the young platform released was just six months old, and pushed curated stories into users’ feeds as seen in the Ouija example below.
As reported in Re/code:
A spokesperson confirmed that Brand Stories aren’t currently available and hinted in a statement they may come back in a different form: “We’re always fine tuning to ensure we deliver the best possible experience for our community.”
So with that we wait…again. But should marketers have to wait to fund awesome content that brings value to an audience? We say no.