After six long months of casting, creative testing, storyboard development, approvals from Snap and production, we’re excited to announce the launch of “Six Days, Seven Nights” a Snapchat Series by Marriott Rewards, co-produced Delmondo and imre. This is one of the most ambitious projects that the Delmondo Studios team has taken on, starting work with Marriott Rewards in the Summer of 2016 with initial concepting.
“There are a million reasons to travel and thousands of great places to visit, and we have incredible properties in just about any destination our guests want to go,” says Amanda Moore, Senior Director, Social & Digital Marketing, Loyalty. “Six Days, Seven Nights introduces the Snapchat audience to the places, properties, people and program benefits that fuel our member’s experiences while traveling the world.”
“The idea originally was to mimic television. We wanted to create a TV series and mimic it as such,” said Amanda Moore, senior director of social and digital marketing at Marriott International. “Snapchat provided us with a lot of best practices, speaking to camera. We knew we needed someone authentic, relatable.”
Each three-minute “snapisode” will run across enables viewers to explore new destinations, cultures, communities and amazing properties through the lens of top social media influencers, Tom Jauncey of Beautiful Destinations, Diipa Khosla, Sara Hopkins and Jen Levinson.
“The episodic format is the best way to form people’s attention,” said Nick Cicero, CEO of Delmondo. “That has remained consistently the highest performing format.”
Read more in this exclusive Mashable launch piece by Kerry Flynn this morning, and we hope you enjoy!