With more than 250 Million active users daily, Instagram has become one of the most indispensable platforms for media companies to distribute photos and video experiences to mobile consumers.
As the creators of the industry’s first Snapchat Analytics platform and pioneers in vertical video measurement, Delmondo knows firsthand the challenges that story-focused analytics (and Instagram video data) has been for our customers, but that all changes today.
We’re excited to announce that automated Instagram insights will soon be available in the Delmondo platform for all the brands, partners, clients or any other account you manage. Here’s a list of just a few of the metrics you’ll be able to measure about your Instagram Stories:
- Taps Forward
- Taps Back
Combined with Delmondo’s industry-leading vertical video analytics, you’ll be able to track the performance of stories content and audience over time, as well as use Delmondo’s automated video tags and reports to include Instagram Stories data in your campaign recaps, or surface the performance of different Instagram Stories by content themes.
In addition to Stories analytics, we’re excited to offer API-authenticated Instagram insights, including:
- Audience Insights
- Video Views
- Saved Videos
All the metrics you see here will be available for Photo, Video and Carousel post types, easily broken out in our platform.
We’re really excited to launch these soon, so if you’re an existing Delmondo customer and want to be the first in line to receive access (or you’re not a Delmondo customer and you want to be) email Nick Cicero or Tara Van Skiver, or send a note to firstname.lastname@example.org