4 Emerging Trends in Facebook Live Video Viewership Behavior

Facebook Live has enjoyed mass adoption, a huge evolution in production quality and a spike in streaming frequency since the feature rolled out to brands and Chewbacca moms alike last year. We know Facebook Live is an important vehicle for increasing brands’ post reach, but as more and more brands turn the corner from trial and exploration to establishing steady programming and consistent viewership, we’ve been preparing to help them win the next big Facebook Live race: monetization.

In October, Delmondo rolled out our Facebook Live analytics offering to help monetize live and since then, we’ve analyzed the viewership trends of thousands of streams with a focus on concurrent viewers. Similar to TV revenue models, we expect that the first winners of Facebook Live monetization will be able to show advertisers that they are not only successful in bringing an audience in, but that they can sustain the audience’s interest throughout the stream. Further, they’ll be able to predict viewership peaks and price ads during these segments accordingly.

Live streams have taken us to the front row of protests, helped us figure out how many rubber bands it takes to make a watermelon explode and forever altered our collective video library of Things Melting. To date, success of these widely varied efforts has been scored by view counts, but view counts alone tell a very limited story that can often be paired directly with the built-in reach of a brands’ publishing network rather than the stream’s content.

Below are four key trends we’ve identified while viewing Facebook Live streams through a concurrent viewer lens, a lens we expect to become more and more important as brands race to monetize their Facebook Live efforts. Read more

Chuck Norris Challenges Influencers on Facebook Live

In all of recorded history, three facts remain certain:

  • Chuck Norris can drink an entire gallon of milk in forty-seven seconds.
  • Chuck Norris can kill two stones with one bird.
  • Chuck Norris can divide by zero.

In coordination with Flare Games, Chuck Norris is launching his first mobile game, Non-Stop Chuck, and is working with top influencers David Dobrik, Ross Smith (and his Grandma) to partner with for the release and to raise awareness and money for his charity Kickstart Kids.

Influencers are being flown out to Chuck’s private ranch in Texas for a one day shoot today where they will be tasked with creating and participating in a series of videos. Upon arrival the influencers will be put through “Chuck’s Boot Camp” where Chuck will personally test their Physical strength, Mental toughness and, most importantly, how much Heart they have. The heart portion is where the Facebook Live Stream kicks in.

Using Telescope’s Live Studio product, and the recently released Facebook Donate button Influencers will participate in a Facebook live stream with Chuck Norris where they’ll play the new game and answer questions from fans while trying to raise money for Kickstart Kids.

The stream is produced by Delmondo and will live on Chuck’s page.

Read more

Brian Fanzo Joins Delmondo as Strategic Advisor

Today we’re excited to announce another step in Delmondo’s path towards empowering media brands and creators by bringing on Brian Fanzo as a strategic advisor to the company.

Fanzo, or “iSocialFanz” as he’s commonly known on the internet, will be working with us on evangelizing and providing feedback on our live video analytics product while building deeper relationships with enterprise brands looking to go live. Read more

Delmondo produces 3V Ads for Mike’s Hard Lemonade

As part of its summer-long “Come Out Back” campaign, Mike’s Hard Lemonade is running a three-part episodic of vertical video ads in a Snapchat Live Story takeover effort on Memorial Day Weekend. The tale begins with two friends walking up to a barbecue and realizing their friends are stuck in a robotic loop. The lead characters, played by web creators Steph Barkley and Jason Nash, then set out to help them escape their GIF-like situation.

Delmondo and Space Oddity Films created and produced three spots, you can see an example below:

Diane Sayler, senior manager of brand experience at Mike’s Hard Lemonade, added, “The Snapchat platform gave us an opportunity to reach our consumers where they’re already sharing their backyard moments in a way that’s never been done before.”

Read more on Adweek

Delmondo is bringing DJ Khaled to the Shorty Awards

Delmondo, the leading Snapchat-focused creative agency and technology company, is excited to announce their sponsorship for the 2016 Shorty Awards.

During Monday’s awards ceremony, a custom interactive geofilter created by Delmondo will be inviting attendees to share their “Major Key” for 2016, made popular by DJ Khaled who will be appearing to celebrate being named a finalist for the Snapchatter of the Year award.

They don’t want Delmondo to bring DJ Khaled to the Shorty Awards…so we’re gonna bring DJ Khaled to the Shorty Awards! This year DJ Khaled has shown just how powerful and popular great content told with vertical video on Snapchat is. The Shorty Awards have done an amazing job promoting Snapchat and the creator community, plus, who doesn’t love a good geofilter? We’re proud to be able to bring one of the platform’s top stars to the event. #Blessup” said Nick Cicero, CEO and Founder of Delmondo.

We can’t share the design with you just yet…you’ll have to check out all the Snaps on Monday night to see!

For more info, check out DJ Khaled’s finalist page on the Shorty Awards website: http://shortyawards.com/8th/djkhaled

Will Snapchat’s On-Demand Geofilters Become The New “Digital Stickering”?

This is a guest post by Max Doblin and originally appeared on Medium.

Try walking down a street in NYC without seeing a pole or side door completely stickered up. Sticker bombing — also known as sticker slapping or sticker tagging — is an infamously cheap, illegal, and effective form of advertising commonly used by street artists, niche brands, and startups.

The power behind stickering is a brand’s ability to create offline, location-targeted ads. Stickering, when done well, can strategically attract a very specific audience. Read more

I Want My Snapchat TV

Viacom and Snapchat have entered into a multiyear agreement that allows the media company to sell advertising on Snapchat’s behalf, according to the Wall St. Journal. In a major media industry announcement, Viacom will have exclusive third-party rights to directly sell advertising surrounding Snapchat’s owned and operated content, Comedy Central will expand their Discover channel internationally, and MTV will finally get its own channel here in the US.  Read more

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