Delmondo to Produce a Snapchat Show for The Grammy Awards

The Recording Academy and Delmondo today announce a new original short-form series leading up to the 57th Grammy Awards. “Pop Before the Drop” is a musical pop quiz-style gameshow hosted by popular teen digital personality Jack Baran airing on The Recording Academy’s Snapchat channel starting on Saturday January 21st, with new episodes weekly leading up to the 57th Grammy Awards, airing February 12th on CBS.

In the four episode series produced by Delmondo, Baran hits the streets to test the knowledge of music fans on past Grammys winners across a variety of categories, listing as many as they can in 10 seconds before the Snap expires. Read more

Delmondo is now an official Facebook Media Solutions Partner for Video Analytics

I’m excited to announce that Delmondo’s social video measurement software is the newest Facebook Media Solutions partner, providing enterprise technology solutions to media companies, agencies, and brands.

Our Facebook Live analytics tools are helping today’s leading producers optimize streams, uncover viewing habits, automate reporting and monetize their content. Read more

Announcing New Platform Updates including Facebook Live and Video Analytics

As Delmondo turns two years old this month, we have seen massive shifts in the social video space. When our company launched Snapchat didn’t sell any ads, Facebook was just starting their ascent to becoming a video powerhouse, and we were only just starting to hear rumblings of the birth of a new live streaming movement.

Now video is growing faster than ever – in just the past year alone smartphone video data usage has tripled with millennial viewers. If you believe our client Cisco (like we do), 75% of the world’s mobile traffic will come from video viewership by 2020 and those same millennials will be growing up with new video consumption habits. Read more

Brian Fanzo Joins Delmondo as Strategic Advisor

Today we’re excited to announce another step in Delmondo’s path towards empowering media brands and creators by bringing on Brian Fanzo as a strategic advisor to the company.

Fanzo, or “iSocialFanz” as he’s commonly known on the internet, will be working with us on evangelizing and providing feedback on our live video analytics product while building deeper relationships with enterprise brands looking to go live. Read more

Delmondo and 740 Project Team Up on Music-Focused Snapchat Content

I’m excited to announce that we’ll be partnering with the 740 Project, a music and entertainment-focused agency specializing in branding, digital marketing, and promotion for some of today’s top stars in hip-hop and R&B like Migos, Young Thug, Jhene Aiko, Kevin Gates, and Snoop Dogg. Their founders, Jesse Edwards & Rahim Wright are constantly around some of today’s up and coming entertainers and know how to spot the tastemakers. 

Delmondo will be working with their client roster on Snapchat strategy and connecting them directly to our brand and publisher clients looking for top music-focused premium video content on Snapchat Discover, in 3V ads and more. Read more about the 740 Project here, and contact us today to start working on branded content projects with anyone listed here.

Delmondo and Roker Media Team Up on Live Streaming Network

Today Delmondo is excited to announce a new partnership with Roker Media, the first Live Streaming Network (LSN) founded by Al Roker to bring talent and brands together for original live programs and influencer-driven content.

Roker Media, their talent and clients will gain access to Delmondo’s proprietary Creator Studio technology, an end-to-end creator management and influencer marketing platform featuring rich creator profiles, audience targeting software, streamlined legal tools, and cross-platform social video analytics.

Our software will help talent companies like Roker Media bring more monetization opportunities to live streaming influencers by making it easier to match them with brands hungry for live content reaching millions of daily viewers.

We’re also launching new analytics tools to measure the performance of branded content on livestreaming platforms in addition to the mobile video data we provide on Facebook, Snapchat, YouTube, Vine and Twitter. Read more

Big brands are taking interest, but is Snapchat ready for its closeup?

There was a time when advertisers were afraid of Snapchat. But in early 2016, the once-naughty app is snapping up mainstream advertisers looking to get on one of the hottest digital platforms.

Case in point: In November, Procter & Gamble’s CoverGirl used Snapchat for a geo-targeting campaign with retailer Alta. Consumers who visited most of the retailer’s 868 locations could put a branded filter over their post that included a callout to CoverGirl. Coca-Cola has also run advertising on Snapchat in recent months, joining pioneers on the platform like Taco Bell, which joined Snapchat in early 2013. Another P&G brand, Playtex, ran its first Snapchat campaign in the fourth quarter.

“We have multiple advertisers that are interested in Snapchat,” says Max Kalehoff, CMO of SocialCode, a digital advertising firm that works with Heineken, Macy’s and Visa, among others. Kalehoff says that advertisers (he declined to say which) see Snapchat as integral for “driving brand objectives.”

Others echo that sentiment. “We’ve been doing this for a year now and mainstream brands are really starting to get involved,” said Nick Cicero, founder and CEO of Delmondo, an agency that links brands with Snapchat influencers. “It’s really just becoming more commonplace.”

Read more at http://www.campaignlive.com/article/big-brands-taking-interest-snapchat-ready-its-closeup/1379127#foj2mD0FVSI5ty3o.99

Turning SnapChat Analytics Into Triumph: An Interview With Nick Cicero Of Delmondo

In a world where audience favor constantly changes, Nick Cicero makes sure that his company keeps pace. Cicero, CEO of Delmondo, a multi-platform creator network and technology company, saw that marketers were struggling to find meaningful data inside of newer platforms like SnapChat. “Without formal analytics,” Cicero says, “a complicated platform like SnapChat can be hard for marketers to dive right into.” This is made especially true as native brand analytics do not yet exist.

LONDON, ENGLAND – OCTOBER 06: In this photo illustration the Snapchat app is used on an iPhone on October 6, 2014 in London, England. Snapchat allows users’ messages to vanish after seconds. It is being reported that Yahoo may invest millions of dollars in the start up firm. (Photo by Peter Macdiarmid/Getty Images)

LONDON, ENGLAND – OCTOBER 06: In this photo illustration the Snapchat app is used on an iPhone on October 6, 2014 in London, England. Snapchat allows users’ messages to vanish after seconds. It is being reported that Yahoo may invest millions of dollars in the start up firm. (Photo by Peter Macdiarmid/Getty Images)

Which is why Cicero built the Delmondo Product Suite, turning the 6 billion daily views that SnapChat boasts into key metrics that measure how many people are viewing a user’s stories, completion rates and more. In rolling out the Creator Studio Product Suite, Delmondo has married creator content with technology in other brilliant ways. An integration with Levelwaretechnology allows brands to send projects, negotiate contracts and sign legal agreements with creators, streamlining brand and creator collaboration and adding transparency unseen in influencer marketing before.

I sat down with Cicero to talk to him about the future of social media marketing, and how his company became the powerhouse that it is today.

What is the basis of what Delmondo does in the social media marketing space? 

We provide a platform for brands and media companies to find and contract the most relevant influencers to produce content together, and analytics tools to measure the results of that co-created content. We have worked with brands like Jolly RancherPriceline.com20th Century FoxThe Ad CouncilCinnabon, and JBL Audio.

How did you get started with the company? 

I started the company about a year ago. I had just left a job as Director of Client Strategy at Expion (a social software company that was recently acquired by Sysomos) where I worked with media companies like UnivisioniHeartRadio and SyFy on their social analytics strategies using our software. Before that I was working on Livefyre; I was their first strategist and helped build the use cases around their curation technology. Actually, the decision to build Delmondo’s product suite is really inspired by the great experience working on that small team when I was at Livefyre.

Source: http://www.forbes.com/sites/mnewlands/2015/12/17/turning-snapchat-analytics-into-triumph-an-interview-with-nick-cicero-of-delmondo/#3dfde7816417

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