Delmondo launches audience-based measurement tools for social video

The company also announces new leadership from Discovery, MTV and Undertone to capitalize on the rapidly growing digital video advertising market

NEW YORK, May 23, 2017 — Delmondo, the leading cross-platform social video analytics software company and an official Facebook Media Solutions Partner, today announced the release of new platform features to help publishers and advertisers better measure and target their videos across all social platforms and devices.

With the growth of brands, publishers and media companies distributing videos at scale and across a number of accounts, standard measurement metrics such as views provide only a limited picture of video performance. Delmondo’s new suite of solutions provides measurement and analytics in new ways, giving customers a full view into their digital video investments.

The new suite includes audience and video tags, used by customers to create pre-defined video content and audience segments surfacing aggregate insights for future targeting, media buying or creative development. New robust campaign reporting capabilities and report templates give customers the ability to build automated reports that support cross-portfolio viewership, identify most engaged audiences and measure investment in branded content. Read more

Chuck Norris Challenges Influencers on Facebook Live

In all of recorded history, three facts remain certain:

  • Chuck Norris can drink an entire gallon of milk in forty-seven seconds.
  • Chuck Norris can kill two stones with one bird.
  • Chuck Norris can divide by zero.

In coordination with Flare Games, Chuck Norris is launching his first mobile game, Non-Stop Chuck, and is working with top influencers David Dobrik, Ross Smith (and his Grandma) to partner with for the release and to raise awareness and money for his charity Kickstart Kids.

Influencers are being flown out to Chuck’s private ranch in Texas for a one day shoot today where they will be tasked with creating and participating in a series of videos. Upon arrival the influencers will be put through “Chuck’s Boot Camp” where Chuck will personally test their Physical strength, Mental toughness and, most importantly, how much Heart they have. The heart portion is where the Facebook Live Stream kicks in.

Using Telescope’s Live Studio product, and the recently released Facebook Donate button Influencers will participate in a Facebook live stream with Chuck Norris where they’ll play the new game and answer questions from fans while trying to raise money for Kickstart Kids.

The stream is produced by Delmondo and will live on Chuck’s page.

Read more

Marriott Rewards and Delmondo Produce the First Original Branded Snapchat Series

After six long months of casting, creative testing, storyboard development, approvals from Snap and production, we’re excited to announce the launch of “Six Days, Seven Nights” a Snapchat Series by Marriott Rewards, co-produced Delmondo and imre. This is one of the most ambitious projects that the Delmondo Studios team has taken on, starting work with Marriott Rewards in the Summer of 2016 with initial concepting.

“There are a million reasons to travel and thousands of great places to visit, and we have incredible properties in just about any destination our guests want to go,” says Amanda Moore, Senior Director, Social & Digital Marketing, Loyalty. “Six Days, Seven Nights introduces the Snapchat audience to the places, properties, people and program benefits that fuel our member’s experiences while traveling the world.”

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Delmondo to Produce a Snapchat Show for The Grammy Awards

The Recording Academy and Delmondo today announce a new original short-form series leading up to the 57th Grammy Awards. “Pop Before the Drop” is a musical pop quiz-style gameshow hosted by popular teen digital personality Jack Baran airing on The Recording Academy’s Snapchat channel starting on Saturday January 21st, with new episodes weekly leading up to the 57th Grammy Awards, airing February 12th on CBS.

In the four episode series produced by Delmondo, Baran hits the streets to test the knowledge of music fans on past Grammys winners across a variety of categories, listing as many as they can in 10 seconds before the Snap expires. Read more

Delmondo is now an official Facebook Media Solutions Partner for Video Analytics

I’m excited to announce that Delmondo’s social video measurement software is the newest Facebook Media Solutions partner, providing enterprise technology solutions to media companies, agencies, and brands.

Our Facebook Live analytics tools are helping today’s leading producers optimize streams, uncover viewing habits, automate reporting and monetize their content. Read more

Announcing New Platform Updates including Facebook Live and Video Analytics

As Delmondo turns two years old this month, we have seen massive shifts in the social video space. When our company launched Snapchat didn’t sell any ads, Facebook was just starting their ascent to becoming a video powerhouse, and we were only just starting to hear rumblings of the birth of a new live streaming movement.

Now video is growing faster than ever – in just the past year alone smartphone video data usage has tripled with millennial viewers. If you believe our client Cisco (like we do), 75% of the world’s mobile traffic will come from video viewership by 2020 and those same millennials will be growing up with new video consumption habits. Read more

Brian Fanzo Joins Delmondo as Strategic Advisor

Today we’re excited to announce another step in Delmondo’s path towards empowering media brands and creators by bringing on Brian Fanzo as a strategic advisor to the company.

Fanzo, or “iSocialFanz” as he’s commonly known on the internet, will be working with us on evangelizing and providing feedback on our live video analytics product while building deeper relationships with enterprise brands looking to go live. Read more

Delmondo and 740 Project Team Up on Music-Focused Snapchat Content

I’m excited to announce that we’ll be partnering with the 740 Project, a music and entertainment-focused agency specializing in branding, digital marketing, and promotion for some of today’s top stars in hip-hop and R&B like Migos, Young Thug, Jhene Aiko, Kevin Gates, and Snoop Dogg. Their founders, Jesse Edwards & Rahim Wright are constantly around some of today’s up and coming entertainers and know how to spot the tastemakers. 

Delmondo will be working with their client roster on Snapchat strategy and connecting them directly to our brand and publisher clients looking for top music-focused premium video content on Snapchat Discover, in 3V ads and more. Read more about the 740 Project here, and contact us today to start working on branded content projects with anyone listed here.

Delmondo and Roker Media Team Up on Live Streaming Network

Today Delmondo is excited to announce a new partnership with Roker Media, the first Live Streaming Network (LSN) founded by Al Roker to bring talent and brands together for original live programs and influencer-driven content.

Roker Media, their talent and clients will gain access to Delmondo’s proprietary Creator Studio technology, an end-to-end creator management and influencer marketing platform featuring rich creator profiles, audience targeting software, streamlined legal tools, and cross-platform social video analytics.

Our software will help talent companies like Roker Media bring more monetization opportunities to live streaming influencers by making it easier to match them with brands hungry for live content reaching millions of daily viewers.

We’re also launching new analytics tools to measure the performance of branded content on livestreaming platforms in addition to the mobile video data we provide on Facebook, Snapchat, YouTube, Vine and Twitter. Read more

Big brands are taking interest, but is Snapchat ready for its closeup?

There was a time when advertisers were afraid of Snapchat. But in early 2016, the once-naughty app is snapping up mainstream advertisers looking to get on one of the hottest digital platforms.

Case in point: In November, Procter & Gamble’s CoverGirl used Snapchat for a geo-targeting campaign with retailer Alta. Consumers who visited most of the retailer’s 868 locations could put a branded filter over their post that included a callout to CoverGirl. Coca-Cola has also run advertising on Snapchat in recent months, joining pioneers on the platform like Taco Bell, which joined Snapchat in early 2013. Another P&G brand, Playtex, ran its first Snapchat campaign in the fourth quarter.

“We have multiple advertisers that are interested in Snapchat,” says Max Kalehoff, CMO of SocialCode, a digital advertising firm that works with Heineken, Macy’s and Visa, among others. Kalehoff says that advertisers (he declined to say which) see Snapchat as integral for “driving brand objectives.”

Others echo that sentiment. “We’ve been doing this for a year now and mainstream brands are really starting to get involved,” said Nick Cicero, founder and CEO of Delmondo, an agency that links brands with Snapchat influencers. “It’s really just becoming more commonplace.”

Read more at http://www.campaignlive.com/article/big-brands-taking-interest-snapchat-ready-its-closeup/1379127#foj2mD0FVSI5ty3o.99

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