Delmondo to Produce a Snapchat Show for The Grammy Awards

The Recording Academy and Delmondo today announce a new original short-form series leading up to the 57th Grammy Awards. “Pop Before the Drop” is a musical pop quiz-style gameshow hosted by popular teen digital personality Jack Baran airing on The Recording Academy’s Snapchat channel starting on Saturday January 21st, with new episodes weekly leading up to the 57th Grammy Awards, airing February 12th on CBS.

In the four episode series produced by Delmondo, Baran hits the streets to test the knowledge of music fans on past Grammys winners across a variety of categories, listing as many as they can in 10 seconds before the Snap expires.

With 1.4 Million YouTube Subscribers and 130,000 followers on Spotify, Jack Baran has made a name for himself as a young music tastemaker, curating artists’ material quarterly to share with his audience across playlists and vlogs. Featured artists included Nick Jonas, Wet, Kehlani, among many others.

The Recording Academy is using the series as a way to boost awareness and drive viewership for their activations taking place on Grammys night, including multiple Live Stories.

“Millions of Snapchatters log in daily to consume content produced by influential creators like Jack Baran and trusted organizations like The Recording Academy. We’re excited to work with a great organization to bring entertaining original programs to new formats like Snapchat to tell the story of the Grammys this year” said Nick Cicero, founder and CEO of Delmondo.

About Delmondo
Delmondo is a creative studio and analytics company helping brands, media companies and creators produce, manage and measure the best social video. Our studio produces data-driven social video content for brands and media companies on platforms like Snapchat, Facebook and more. Our software enables influencer discovery, cross-channel analytics and campaign reporting for social video platforms like Snapchat, Facebook, Instagram, YouTube, YouNow and more. Delmondo is an official Facebook Media Solutions partner and built the first analytics for Facebook Live. Our clients include MTV, L’Oreal, NBC Sports, Lowes Home Improvement, The UFC, BBDO, Marriott Rewards, Red Bull, AT&T, and more. Located in New York City, Delmondo was founded in 2014 by Nick Cicero

About The Recording Academy
Established in 1957, The Recording Academy is an organization of musicians, songwriters, producers, engineers, and recording professionals dedicated to improving the cultural condition and quality of life for music and its makers. Internationally known for the GRAMMY Awards—the preeminent peer-recognized award for musical excellence and the most credible brand in music—The Recording Academy is responsible for groundbreaking professional development, cultural enrichment, advocacy, education and human services programs. The Academy continues to focus on its mission of recognizing musical excellence, advocating for the well-being of music makers and ensuring music remains an indelible part of our culture. For more information about The Recording Academy, please visit www.grammy.com. For breaking news and exclusive content, follow @RecordingAcad on Twitter, like “Recording Academy / GRAMMYs” on Facebook, and join The Recording Academy’s social communities on Google+, Instagram, Tumblr and YouTube.

How do I get started live broadcasting?

This is a guest post from Tyler Hayes, Sr. Communications Manager for Cheetah Mobile, creators of the live broadcasting network Live.me.

We get questions all the time asking what are the things to know about live broadcasting. It’s a different behavior from just pointing a mobile device at an event happening and assuming people will be content just passively watching — like TV.

Based on what we’ve seen with Live.me and live broadcasting in general throughout 2016, here are some tips, tricks, and overall best practices.

Read more

How to Crush It on Facebook Live

This is a guest post by Ariel Viera. Make sure to check out his streams every day on: https://www.facebook.com/UrbanistLive/

First, let’s be clear. Live streaming isn’t a fad, it’s the future. It’s like going to back to the 1950’s and saying that the television is a fad and the radio will reign supreme forever. People are spending more time than ever before on Facebook, Snapchat, Instagram, and other online platforms. The television will continue to exist — just like radio continued to be relevant until podcasting came along — but it just won’t be the top media source anymore. This is where Facebook Live comes along.

We don’t know which live streaming service will reign on top — currently it’s a battle between Facebook, YouNow, Twitch, Instagram, and Periscope — but one will come out in top and will rake in billions more in ad revenue than the television. However, from what I’ve seen the past few months in the media landscape and growing my own Facebook Live dedicated page Urbanist, I think Facebook Live is going to come out on top and here’s why. Read more

Delmondo is now an official Facebook Media Solutions Partner for Video Analytics

I’m excited to announce that Delmondo’s social video measurement software is the newest Facebook Media Solutions partner, providing enterprise technology solutions to media companies, agencies, and brands.

Our Facebook Live analytics tools are helping today’s leading producers optimize streams, uncover viewing habits, automate reporting and monetize their content. Read more

Announcing New Platform Updates including Facebook Live and Video Analytics

As Delmondo turns two years old this month, we have seen massive shifts in the social video space. When our company launched Snapchat didn’t sell any ads, Facebook was just starting their ascent to becoming a video powerhouse, and we were only just starting to hear rumblings of the birth of a new live streaming movement.

Now video is growing faster than ever – in just the past year alone smartphone video data usage has tripled with millennial viewers. If you believe our client Cisco (like we do), 75% of the world’s mobile traffic will come from video viewership by 2020 and those same millennials will be growing up with new video consumption habits. Read more

The Top 10 Examples of Sponsored Snapchat Lenses

Snapchat debuted Lenses in September 2015 as a set of filters that would respond to a user’s facial movements, adding sounds and interactive motion effects to video selfies. Since then, it has been reported that as many as 30 million snaps each day are decorated with lenses. Many of these include sponsored lenses, which are one of the most premium types of ads available from Snapchat, enabling advertisers to build branded experiences they can share with their friends.

To date, Snapchat has run more than 100 sponsored lenses, with lots of brands buying them up, and it seems like every day we’re being asked by clients for great examples of sponsored filters. So today we have created a list of the top 10 sponsored lenses to date.

Now it’s no secret that Snapchat advertising analytics are a secret as closely guarded as the Holy Grail but it is possible to find examples online. We used all the examples we could find in the form of case studies or PR articles for our analysis.

So with public statistics, press articles and our own personal opinions mashed up into a magical (and not-so scientific) formula, we now present THE TOP TEN BEST SNAPCHAT SPONSORED LENSES OF ALL TIME! Read more

The Four Key Metrics on Snapchat Your Brand Should Be Measuring

Snapchat is too big to ignore anymore — driving more than 10 billion daily video views by users.

10 billion views (with a b). Let that sink in for a second.

That’s massive. By comparison, Facebook has 8 billion daily video views. What’s so different though, is Snapchat’s 10 billion views are coming exclusively from mobile devices.

For marketers, there’s a huge opportunity to tap into that audience and tell new stories, as it’s not just a platform for teens anymore. 3/4th’s of US users are over the age of 18, and we’re seeing more people over the age of 25 joining the platform, a number expected only to grow in 2016.

But while many marketers have spent the better part of the year getting used to the platform itself, one of the biggest things that’s still confusing people is measuring success of content on Snapchat.

When we already see marketers struggle to make meaning from established data sources it’s understandable why a new and complicated platform like Snapchat without formal analytics would be hard for marketers to dive right into.

On Snapchat, marketers should focus less on the number of connected followers they have and more on the number of people consuming their stories. In fact, most users can’t even see how many followers they have on Snapchat, instead you can measure how many people view your snaps on average.

Fortunately, we’ve built Snapchat analytics software to help solve this problem, but we’ve also put together some of our findings from this year and distilled then into the four key metrics that will get you started. Read more

How the UFC Makes Snapchat Stories Go Viral

Many Snapchatters can attribute their large Snapchat following to one viral moment or video that sends their story skyrocketing. Take Jennifer Levinson for example. She gained nearly 100,000 Snapchat followers after Buzzfeed did a video about how she Snapchats her boyfriend sleepwalking (it’s hilarious, you can watch it here).

These moments seem to happen all the time at UFC tentpole events, with their Snapchat content reaching millions of viewers each week across platforms. As the man behind the camera for our client the UFC’s Snapchat it’s my job to find these opportunities and fit them into the story I’m trying to tell.

I was lucky enough to head to Vegas during International Fight Week for UFC 200 to produce vertical video and lead takeovers. We covered a full week of activities including the UFC Fan Expo, three fights and along the way we created content for the official Snapchat Live story…literally living, breathing, eating Snapchat 24/7.

So what did I do when I saw Justin Timberlake and Tom Brady joking around before the Main Card at UFC 200?  I politely asked for a picture and they graciously obliged.

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Cannes Lions for Delmondo Clients

We’re excited that two Delmondo clients took home an award at the Cannes Lions festival this year for Snapchat projects:

First, the Ad Council, who won Cyber Gold for their “I Am A Witness” campaign, a multi-platform digital activation aimed at promoting the brand new emoji kids can use to speak out against bullying. Delmondo helped with the Snapchat geofilter activation, recruiting digital stars to use the filter, shoot videos and continue to promote the cause throughout the year. Big congrats to Laurie Keith and her team!

Second, Lowe’s Home Improvement won for their “In-a-Snap” launch campaignwhich Delmondo was a creative consultant on. Congrats to our clients BBDO for their win, those guys are so creative and look for more cool things from them soon.

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