Research & Insights

The Delmondo Blog

Read our latest post

The Top 10 Examples of Sponsored Snapchat Lenses

Snapchat debuted Lenses in September 2015 as a set of filters that would respond to a user’s facial movements, adding sounds and interactive motion effects to video selfies. Since then, it has been reported that as many as 30 million snaps each day are decorated with lenses. Many of these include sponsored lenses, which are one of the most premium types of ads available from Snapchat, enabling advertisers to build branded experiences they can share with their friends.

To date, Snapchat has run more than 100 sponsored lenses, with lots of brands buying them up, and it seems like every day we’re being asked by clients for great examples of sponsored filters. So today we have created a list of the top 10 sponsored lenses to date.

Now it’s no secret that Snapchat advertising analytics are a secret as closely guarded as the Holy Grail but it is possible to find examples online. We used all the examples we could find in the form of case studies or PR articles for our analysis.

So with public statistics, press articles and our own personal opinions mashed up into a magical (and not-so scientific) formula, we now present THE TOP TEN BEST SNAPCHAT SPONSORED LENSES OF ALL TIME! Read more

Brian Fanzo Joins Delmondo as Strategic Advisor

Today we’re excited to announce another step in Delmondo’s path towards empowering media brands and creators by bringing on Brian Fanzo as a strategic advisor to the company.

Fanzo, or “iSocialFanz” as he’s commonly known on the internet, will be working with us on evangelizing and providing feedback on our live video analytics product while building deeper relationships with enterprise brands looking to go live. Read more

The Four Key Metrics on Snapchat Your Brand Should Be Measuring

Snapchat is too big to ignore anymore — driving more than 10 billion daily video views by users.

10 billion views (with a b). Let that sink in for a second.

That’s massive. By comparison, Facebook has 8 billion daily video views. What’s so different though, is Snapchat’s 10 billion views are coming exclusively from mobile devices.

For marketers, there’s a huge opportunity to tap into that audience and tell new stories, as it’s not just a platform for teens anymore. 3/4th’s of US users are over the age of 18, and we’re seeing more people over the age of 25 joining the platform, a number expected only to grow in 2016.

But while many marketers have spent the better part of the year getting used to the platform itself, one of the biggest things that’s still confusing people is measuring success of content on Snapchat.

When we already see marketers struggle to make meaning from established data sources it’s understandable why a new and complicated platform like Snapchat without formal analytics would be hard for marketers to dive right into.

On Snapchat, marketers should focus less on the number of connected followers they have and more on the number of people consuming their stories. In fact, most users can’t even see how many followers they have on Snapchat, instead you can measure how many people view your snaps on average.

Fortunately, we’ve built Snapchat analytics software to help solve this problem, but we’ve also put together some of our findings from this year and distilled then into the four key metrics that will get you started. Read more

How the UFC Makes Snapchat Stories Go Viral

Many Snapchatters can attribute their large Snapchat following to one viral moment or video that sends their story skyrocketing. Take Jennifer Levinson for example. She gained nearly 100,000 Snapchat followers after Buzzfeed did a video about how she Snapchats her boyfriend sleepwalking (it’s hilarious, you can watch it here).

These moments seem to happen all the time at UFC tentpole events, with their Snapchat content reaching millions of viewers each week across platforms. As the man behind the camera for our client the UFC’s Snapchat it’s my job to find these opportunities and fit them into the story I’m trying to tell.

I was lucky enough to head to Vegas during International Fight Week for UFC 200 to produce vertical video and lead takeovers. We covered a full week of activities including the UFC Fan Expo, three fights and along the way we created content for the official Snapchat Live story…literally living, breathing, eating Snapchat 24/7.

So what did I do when I saw Justin Timberlake and Tom Brady joking around before the Main Card at UFC 200?  I politely asked for a picture and they graciously obliged.

Read more

Cannes Lions for Delmondo Clients

We’re excited that two Delmondo clients took home an award at the Cannes Lions festival this year for Snapchat projects:

First, the Ad Council, who won Cyber Gold for their “I Am A Witness” campaign, a multi-platform digital activation aimed at promoting the brand new emoji kids can use to speak out against bullying. Delmondo helped with the Snapchat geofilter activation, recruiting digital stars to use the filter, shoot videos and continue to promote the cause throughout the year. Big congrats to Laurie Keith and her team!

Second, Lowe’s Home Improvement won for their “In-a-Snap” launch campaignwhich Delmondo was a creative consultant on. Congrats to our clients BBDO for their win, those guys are so creative and look for more cool things from them soon.

Delmondo produces 3V Ads for Mike’s Hard Lemonade

As part of its summer-long “Come Out Back” campaign, Mike’s Hard Lemonade is running a three-part episodic of vertical video ads in a Snapchat Live Story takeover effort on Memorial Day Weekend. The tale begins with two friends walking up to a barbecue and realizing their friends are stuck in a robotic loop. The lead characters, played by web creators Steph Barkley and Jason Nash, then set out to help them escape their GIF-like situation.

Delmondo and Space Oddity Films created and produced three spots, you can see an example below:

Diane Sayler, senior manager of brand experience at Mike’s Hard Lemonade, added, “The Snapchat platform gave us an opportunity to reach our consumers where they’re already sharing their backyard moments in a way that’s never been done before.”

Read more on Adweek

8 Tips to Make the Most of VidCon If You Love Snapchat

Last year thousands of fans experienced VidCon for the first time through the eyes and phones of their favorite social celebrities. The application, which now boasts 10 billion daily video views, has become a staple of nearly every social star.  Compared to this time last year, Snapchat has grown by nearly 50% and has surpassed Twitter in daily average users.

With that said, it’s obvious that Snapchat will be EVERYWHERE at VidCon, so we decided to put together our list of ways to enhance your VidCon Snapchat experience whether you attend or not: Read more

Delmondo and 740 Project Team Up on Music-Focused Snapchat Content

I’m excited to announce that we’ll be partnering with the 740 Project, a music and entertainment-focused agency specializing in branding, digital marketing, and promotion for some of today’s top stars in hip-hop and R&B like Migos, Young Thug, Jhene Aiko, Kevin Gates, and Snoop Dogg. Their founders, Jesse Edwards & Rahim Wright are constantly around some of today’s up and coming entertainers and know how to spot the tastemakers. 

Delmondo will be working with their client roster on Snapchat strategy and connecting them directly to our brand and publisher clients looking for top music-focused premium video content on Snapchat Discover, in 3V ads and more. Read more about the 740 Project here, and contact us today to start working on branded content projects with anyone listed here.

Delmondo and Roker Media Team Up on Live Streaming Network

Today Delmondo is excited to announce a new partnership with Roker Media, the first Live Streaming Network (LSN) founded by Al Roker to bring talent and brands together for original live programs and influencer-driven content.

Roker Media, their talent and clients will gain access to Delmondo’s proprietary Creator Studio technology, an end-to-end creator management and influencer marketing platform featuring rich creator profiles, audience targeting software, streamlined legal tools, and cross-platform social video analytics.

Our software will help talent companies like Roker Media bring more monetization opportunities to live streaming influencers by making it easier to match them with brands hungry for live content reaching millions of daily viewers.

We’re also launching new analytics tools to measure the performance of branded content on livestreaming platforms in addition to the mobile video data we provide on Facebook, Snapchat, YouTube, Vine and Twitter. Read more

Let's talk.