How did I become “Snapchat famous?”
I get that question at least once a day. I used to just send back a quick and witty (subject to debate) response like, “Practice!” or “I post nudes” (Neither of those is true by the way).
But the more I thought about it, the more I realized there is a science to becoming “famous” on Snapchat. There are formulas you can create and steps you can follow to build your fame and notoriety on any medium. In the next few weeks, I’ll post a bunch of different ideas on how you can use your own story to build a massive fan base for yourself and your business.
Okay, let’s begin with lesson 1…
Snapchatters vs. Snapcasters
There are three specific types of people who use Snapchat. The first are called “Snapchatters.” These are people who use Snapchat the way God (and Evan Spiegel) intended. They send short messages back and forth to their friends. They carry on conversations. They interact with other people on a one-to-one basis. Basically, they “chat.” The majority of Snapchat users fall into this category, but the majority of Snapchatters are NOT famous. That brings us to the next group…
“Snapcasters” (Shout out to Nick Cicero for this awesome term!) are people who use Snapchat solely as a broadcast medium. They create stories that entertain and inform. They draw silly pictures, and cool works of art, and they constantly go on adventures that they share via Snapchat. BUT, they do not “chat.” In fact, many of them have disabled the chat feature altogether. Try to chat with a Snapcaster and you will probably just get a grey triangle and a message saying “this user is not available.” Again, these folks aren’t interested in talking to people, they just want to broadcast their stuff. Many of them have already created huge followings on other platforms like YouTube or Vine. They often use Snapchat to push people to those other platforms to boost views and interaction on their videos.
Then there is the third group.
These are the people who have mastered everything that Snapchat has to offer. These are the elite. They tell incredibly compelling stories and they interact one-on-one with the people who watch them. They are artists and entertainers who produce quality media to distribute through Snapchat and also spend time socializing with the people who watch it.
In between casual Snapchatters who message their friends and Snapcasters who use the app simple to display their creations, is a small sliver of individuals who are utilizing all the tools that Snapchat provides. But like, totally awesomely! These are the folks who draw incredible works of art using only their fingers. These are the storytellers who know that interaction is the best kind of action. Telling people a story is great, but including the audience in that story is even better.
“Interactions speak louder than words.”
These people are the “Snapchat Famous.”
They are to Snapchat what Taylor Swift is to music. They take the time to produce incredible things, but they also give their time to the people who appreciate those creations. It all goes back to the basic element of what Snapchat is: Social Media.
You can use Snapchat to be social or you can use it to display your media. But, if you know how to do both, then you will gain a huge and loyal following, you will create an emotional bond with others, and you will truly be on your may to becoming “Snapchat famous.”
This post originally appeared on MarkKaye.com
Mark Kaye is the host of “Talkin’ Snap!” the only talk show that airs exclusively on Snapchat. Mark has used Snapchat to interview some of the most popular and successful stars in entertainment and social media today. His creative content and entertaining interview style have earned him the nickname “The Jimmy Fallon of Snapchat.”
Through his interviews and relationships with the “Snapchat Famous” Mark has learned the real secrets experts use to create enormous audiences and build strong and lucrative brands on Snapchat.
If you are interested in promoting your brand on “Talkin’ Snap!” contact us for rates and availability.