Five Things I’ve Learned from Snapchatting for Brands

This is a guest post from Mike Platco, professional Snapchat Artist, Consultant, and Strategist.

For the past year I’ve been a Snapchat Consultant for brands. Much like how not every brand has a Snapchat account, not everyone I try to explain my career to knows what Snapchat is. The long and short of it is that I partner with brands to launch, takeover, and generate content for their accounts as a strategist, influencer, and artist.

In dedicating my career to this uniquely ephemeral app I’ve learned a few best practices that, in my opinion, are worth sharing.  Read more

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