Delmondo launches audience-based measurement tools for social video

The company also announces new leadership from Discovery, MTV and Undertone to capitalize on the rapidly growing digital video advertising market

NEW YORK, May 23, 2017 — Delmondo, the leading cross-platform social video analytics software company and an official Facebook Media Solutions Partner, today announced the release of new platform features to help publishers and advertisers better measure and target their videos across all social platforms and devices.

With the growth of brands, publishers and media companies distributing videos at scale and across a number of accounts, standard measurement metrics such as views provide only a limited picture of video performance. Delmondo’s new suite of solutions provides measurement and analytics in new ways, giving customers a full view into their digital video investments.

The new suite includes audience and video tags, used by customers to create pre-defined video content and audience segments surfacing aggregate insights for future targeting, media buying or creative development. New robust campaign reporting capabilities and report templates give customers the ability to build automated reports that support cross-portfolio viewership, identify most engaged audiences and measure investment in branded content. Read more

Chuck Norris Challenges Influencers on Facebook Live

In all of recorded history, three facts remain certain:

  • Chuck Norris can drink an entire gallon of milk in forty-seven seconds.
  • Chuck Norris can kill two stones with one bird.
  • Chuck Norris can divide by zero.

In coordination with Flare Games, Chuck Norris is launching his first mobile game, Non-Stop Chuck, and is working with top influencers David Dobrik, Ross Smith (and his Grandma) to partner with for the release and to raise awareness and money for his charity Kickstart Kids.

Influencers are being flown out to Chuck’s private ranch in Texas for a one day shoot today where they will be tasked with creating and participating in a series of videos. Upon arrival the influencers will be put through “Chuck’s Boot Camp” where Chuck will personally test their Physical strength, Mental toughness and, most importantly, how much Heart they have. The heart portion is where the Facebook Live Stream kicks in.

Using Telescope’s Live Studio product, and the recently released Facebook Donate button Influencers will participate in a Facebook live stream with Chuck Norris where they’ll play the new game and answer questions from fans while trying to raise money for Kickstart Kids.

The stream is produced by Delmondo and will live on Chuck’s page.

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Marriott Rewards and Delmondo Produce the First Original Branded Snapchat Series

After six long months of casting, creative testing, storyboard development, approvals from Snap and production, we’re excited to announce the launch of “Six Days, Seven Nights” a Snapchat Series by Marriott Rewards, co-produced Delmondo and imre. This is one of the most ambitious projects that the Delmondo Studios team has taken on, starting work with Marriott Rewards in the Summer of 2016 with initial concepting.

“There are a million reasons to travel and thousands of great places to visit, and we have incredible properties in just about any destination our guests want to go,” says Amanda Moore, Senior Director, Social & Digital Marketing, Loyalty. “Six Days, Seven Nights introduces the Snapchat audience to the places, properties, people and program benefits that fuel our member’s experiences while traveling the world.”

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Announcing new Delmondo Pricing Tiers, and VISI Free at F8

We’re excited today to launch a new set of pricing tiers for Delmondo’s Social Video Analytics suite, VISI.

Since our launch, we have been hyper-focused on providing only enterprise-level analytics to the world’s largest brands and media publishers.

Starting today, we’re opening up social video and live analytics for any brand or publisher with easy to understand pricing models starting as low as $500/month for unlimited users and exports for one authenticated Facebook Page, bringing access to real-time Facebook Video, Facebook Live and Instagram Video analytics to the entire industry.

We’re also opening up a free tier for celebrities, creators, influencers and public figures called VISI Free, where we will directly be helping to bridge the gap between Facebook and creators who want to monetize with sponsored video and sponsored live (see below).

Enterprise clients will be receiving access to cross-platform video analytics on Facebook, Instagram, YouTube, Twitter, and more, plus a slew of new features we are launching each week for the next six weeks…including competitive video leaderboards and benchmarking, custom reports, audience segmentation data for video, and enterprise-wide video tagging. Stay tuned 🙂

We are the only source for authenticated data across all social video platforms…our competitors, primarily Tubular Labs and Nielsen, rely on scraping public view counts, or use a small sample viewer size as a proxy. Delmondo receives 100% user-authenticated views on Facebook (and social) video. This is the future. The future is authenticated data.

If you’re at Facebook’s F8 conference today, the official Facebook Media Solutions team is demoing our analytics in the demo lounge. Read more

5 Mobile Livestreaming Setups to Improve Your Video Marketing

Live-streaming has become an unprecedented force in today’s social media landscape. From providing personal access to the consumer, to being the center of controversy, it’s hard to ignore the feature that has become one of the most popular forms of video consumption today. In fact, Facebook Live videos are watched 3x longer than regular videos, drawing more engagement in a spur of a moment.

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Delmondo CEO Nick Cicero Live on Cheddar talking Snapchat’s IPO from the NYSE

 

Our CEO Nick Cicero was live on Cheddar from the New York Stock Exchange talking about our content studio, video analytics software and the trends we’re seeing on Snap. See a clip here and subscribe to their updates to follow continuing coverage.

Delmondo to Produce a Snapchat Show for The Grammy Awards

The Recording Academy and Delmondo today announce a new original short-form series leading up to the 57th Grammy Awards. “Pop Before the Drop” is a musical pop quiz-style gameshow hosted by popular teen digital personality Jack Baran airing on The Recording Academy’s Snapchat channel starting on Saturday January 21st, with new episodes weekly leading up to the 57th Grammy Awards, airing February 12th on CBS.

In the four episode series produced by Delmondo, Baran hits the streets to test the knowledge of music fans on past Grammys winners across a variety of categories, listing as many as they can in 10 seconds before the Snap expires. Read more

How do I get started live broadcasting?

This is a guest post from Tyler Hayes, Sr. Communications Manager for Cheetah Mobile, creators of the live broadcasting network Live.me.

We get questions all the time asking what are the things to know about live broadcasting. It’s a different behavior from just pointing a mobile device at an event happening and assuming people will be content just passively watching — like TV.

Based on what we’ve seen with Live.me and live broadcasting in general throughout 2016, here are some tips, tricks, and overall best practices.

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How to Crush It on Facebook Live

This is a guest post by Ariel Viera. Make sure to check out his streams every day on: https://www.facebook.com/UrbanistLive/

First, let’s be clear. Live streaming isn’t a fad, it’s the future. It’s like going to back to the 1950’s and saying that the television is a fad and the radio will reign supreme forever. People are spending more time than ever before on Facebook, Snapchat, Instagram, and other online platforms. The television will continue to exist — just like radio continued to be relevant until podcasting came along — but it just won’t be the top media source anymore. This is where Facebook Live comes along.

We don’t know which live streaming service will reign on top — currently it’s a battle between Facebook, YouNow, Twitch, Instagram, and Periscope — but one will come out in top and will rake in billions more in ad revenue than the television. However, from what I’ve seen the past few months in the media landscape and growing my own Facebook Live dedicated page Urbanist, I think Facebook Live is going to come out on top and here’s why. Read more

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