Our CEO Nick Cicero was live on Cheddar from the New York Stock Exchange talking about our content studio, video analytics software and the trends we’re seeing on Snap. See a clip here and subscribe to their updates to follow continuing coverage.
The Recording Academy and Delmondo today announce a new original short-form series leading up to the 57th Grammy Awards. “Pop Before the Drop” is a musical pop quiz-style gameshow hosted by popular teen digital personality Jack Baran airing on The Recording Academy’s Snapchat channel starting on Saturday January 21st, with new episodes weekly leading up to the 57th Grammy Awards, airing February 12th on CBS.
In the four episode series produced by Delmondo, Baran hits the streets to test the knowledge of music fans on past Grammys winners across a variety of categories, listing as many as they can in 10 seconds before the Snap expires.
This is a guest post from Tyler Hayes, Sr. Communications Manager for Cheetah Mobile, creators of the live broadcasting network Live.me.
We get questions all the time asking what are the things to know about live broadcasting. It’s a different behavior from just pointing a mobile device at an event happening and assuming people will be content just passively watching — like TV.
Based on what we’ve seen with Live.me and live broadcasting in general throughout 2016, here are some tips, tricks, and overall best practices.
First, let’s be clear. Live streaming isn’t a fad, it’s the future. It’s like going to back to the 1950’s and saying that the television is a fad and the radio will reign supreme forever. People are spending more time than ever before on Facebook, Snapchat, Instagram, and other online platforms. The television will continue to exist — just like radio continued to be relevant until podcasting came along — but it just won’t be the top media source anymore. This is where Facebook Live comes along.
We don’t know which live streaming service will reign on top — currently it’s a battle between Facebook, YouNow, Twitch, Instagram, and Periscope — but one will come out in top and will rake in billions more in ad revenue than the television. However, from what I’ve seen the past few months in the media landscape and growing my own Facebook Live dedicated page Urbanist, I think Facebook Live is going to come out on top and here’s why.
Snapchat debuted Lenses in September 2015 as a set of filters that would respond to a user’s facial movements, adding sounds and interactive motion effects to video selfies. Since then, it has been reported that as many as 30 million snaps each day are decorated with lenses. Many of these include sponsored lenses, which are one of the most premium types of ads available from Snapchat, enabling advertisers to build branded experiences they can share with their friends.
To date, Snapchat has run more than 100 sponsored lenses, with lots of brands buying them up, and it seems like every day we’re being asked by clients for great examples of sponsored filters. So today we have created a list of the top 10 sponsored lenses to date.
Now it’s no secret that Snapchat advertising analytics are a secret as closely guarded as the Holy Grail but it is possible to find examples online. We used all the examples we could find in the form of case studies or PR articles for our analysis.
So with public statistics, press articles and our own personal opinions mashed up into a magical (and not-so scientific) formula, we now present THE TOP TEN BEST SNAPCHAT SPONSORED LENSES OF ALL TIME!
Today we’re excited to announce another step in Delmondo’s path towards empowering media brands and creators by bringing on Brian Fanzo as a strategic advisor to the company.
Fanzo, or “iSocialFanz” as he’s commonly known on the internet, will be working with us on evangelizing and providing feedback on our live video analytics product while building deeper relationships with enterprise brands looking to go live.
We’re excited that two Delmondo clients took home an award at the Cannes Lions festival this year for Snapchat projects:
First, the Ad Council, who won Cyber Gold for their “I Am A Witness” campaign, a multi-platform digital activation aimed at promoting the brand new emoji kids can use to speak out against bullying. Delmondo helped with the Snapchat geofilter activation, recruiting digital stars to use the filter, shoot videos and continue to promote the cause throughout the year. Big congrats to Laurie Keith and her team!
Second, Lowe’s Home Improvement won for their “In-a-Snap” launch campaignwhich Delmondo was a creative consultant on. Congrats to our clients BBDO for their win, those guys are so creative and look for more cool things from them soon.
As part of its summer-long “Come Out Back” campaign, Mike’s Hard Lemonade is running a three-part episodic of vertical video ads in a Snapchat Live Story takeover effort on Memorial Day Weekend. The tale begins with two friends walking up to a barbecue and realizing their friends are stuck in a robotic loop. The lead characters, played by web creators Steph Barkley and Jason Nash, then set out to help them escape their GIF-like situation.
Delmondo and Space Oddity Films created and produced three spots, you can see an example below:
Diane Sayler, senior manager of brand experience at Mike’s Hard Lemonade, added, “The Snapchat platform gave us an opportunity to reach our consumers where they’re already sharing their backyard moments in a way that’s never been done before.”
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