Many Snapchatters can attribute their large Snapchat following to one viral moment or video that sends their story skyrocketing. Take Jennifer Levinson for example. She gained nearly 100,000 Snapchat followers after Buzzfeed did a video about how she Snapchats her boyfriend sleepwalking (it’s hilarious, you can watch it here).
These moments seem to happen all the time at UFC tentpole events, with their Snapchat content reaching millions of viewers each week across platforms. As the man behind the camera for our client the UFC’s Snapchat it’s my job to find these opportunities and fit them into the story I’m trying to tell.
I was lucky enough to head to Vegas during International Fight Week for UFC 200 to produce vertical video and lead takeovers. We covered a full week of activities including the UFC Fan Expo, three fights and along the way we created content for the official Snapchat Live story…literally living, breathing, eating Snapchat 24/7.
So what did I do when I saw Justin Timberlake and Tom Brady joking around before the Main Card at UFC 200? I politely asked for a picture and they graciously obliged.