We help companies create the best content on Snapchat

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Delmondo is a creative studio and technology company helping brands and media companies understand their audience, optimize their creative process and maximize success on mobile video platforms.

Snapchat Strategy

Helping your organization understand the world of Snapchat from top to bottom. Launching a brand account? Measuring content performance with analytics? Want to buy and produce a 3V or 3Vi ad campaign, work with Discover Channels or buy a lens? We can help.

Snapchat Analytics

Our proprietary analytics software uncovers audience insights and measures the performance of organic and paid content on Snapchat and other social video platforms, with detailed reports and dashboards.

Vertical Video Production

From influencers producing organic content on Snapchat to original scripted series to 3V and 3Vi ads, we produce, manage and measure creative vertical video content for brands and media companies with our production team and network of 1,500 top video creators.

clients

Trusted by the World’s Best Brands

snapchat analytics

AT&T
Lowes
MTV
L'Oreal
UFC
Walmart
Jolly Rancher
Chipotle
McDonalds
NowThis News
Spotify
Cisco
Mike's Hard Lemonade
Horizon Media
Roker Media
JBL
Unicef
Ad Council
Advance Digital
Fox
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Recent Blog Posts

The Top 10 Examples of Sponsored Snapchat Lenses

snapchat sponsored lenses

Snapchat debuted Lenses in September 2015 as a set of filters that would respond to a user’s facial movements, adding sounds and interactive motion effects to video selfies. Since then, it has been reported that as many as 30 million snaps each day are decorated with lenses. Many of these include sponsored lenses, which are one of the most premium types of ads available from Snapchat, enabling advertisers to build branded experiences they can share with their friends.

To date, Snapchat has run more than 100 sponsored lenses, with lots of brands buying them up, and it seems like every day we’re being asked by clients for great examples of sponsored filters. So today we have created a list of the top 10 sponsored lenses to date.

Now it’s no secret that Snapchat advertising analytics are a secret as closely guarded as the Holy Grail but it is possible to find examples online. We used all the examples we could find in the form of case studies or PR articles for our analysis.

So with public statistics, press articles and our own personal opinions mashed up into a magical (and not-so scientific) formula, we now present THE TOP TEN BEST SNAPCHAT SPONSORED LENSES OF ALL TIME! Read more

The Four Key Metrics on Snapchat Your Brand Should Be Measuring

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Snapchat is too big to ignore anymore — driving more than 10 billion daily video views by users.

10 billion views (with a b). Let that sink in for a second.

That’s massive. By comparison, Facebook has 8 billion daily video views. What’s so different though, is Snapchat’s 10 billion views are coming exclusively from mobile devices.

For marketers, there’s a huge opportunity to tap into that audience and tell new stories, as it’s not just a platform for teens anymore. 3/4th’s of US users are over the age of 18, and we’re seeing more people over the age of 25 joining the platform, a number expected only to grow in 2016.

But while many marketers have spent the better part of the year getting used to the platform itself, one of the biggest things that’s still confusing people is measuring success of content on Snapchat.

When we already see marketers struggle to make meaning from established data sources it’s understandable why a new and complicated platform like Snapchat without formal analytics would be hard for marketers to dive right into.

On Snapchat, marketers should focus less on the number of connected followers they have and more on the number of people consuming their stories. In fact, most users can’t even see how many followers they have on Snapchat, instead you can measure how many people view your snaps on average.

Fortunately, we’ve built Snapchat analytics software to help solve this problem, but we’ve also put together some of our findings from this year and distilled then into the four key metrics that will get you started. Read more

How the UFC Makes Snapchat Stories Go Viral

UFC-Snapchat

Many Snapchatters can attribute their large Snapchat following to one viral moment or video that sends their story skyrocketing. Take Jennifer Levinson for example. She gained nearly 100,000 Snapchat followers after Buzzfeed did a video about how she Snapchats her boyfriend sleepwalking (it’s hilarious, you can watch it here).

These moments seem to happen all the time at UFC tentpole events, with their Snapchat content reaching millions of viewers each week across platforms. As the man behind the camera for our client the UFC’s Snapchat it’s my job to find these opportunities and fit them into the story I’m trying to tell.

I was lucky enough to head to Vegas during International Fight Week for UFC 200 to produce vertical video and lead takeovers. We covered a full week of activities including the UFC Fan Expo, three fights and along the way we created content for the official Snapchat Live story…literally living, breathing, eating Snapchat 24/7.

So what did I do when I saw Justin Timberlake and Tom Brady joking around before the Main Card at UFC 200?  I politely asked for a picture and they graciously obliged.

Read more

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